From time to time, we will bring on guests to go deep on a topic in a particular field. Today’s guest is Tom Schwab, founder of Interview Valet. As we celebrate International Podcast Day, we will discuss the power of podcast guesting and why it is a strategic component of legendary marketing today.
Connecting with People
Tom stresses the importance of podcast guesting, especially for business executives, authors, and entrepreneurs. He believes exposure brings opportunity and podcast guesting is one of the most intimate and targeted ways for customers to know somebody.
“I love podcasts because its a way to really connect with people. You’re not yelling, you’re talking with them. They’re choosing to listen to you.” – Tom Schwab
Mainstream Media vs. Podcasting
Tom discusses how powerful podcasting. He says it should be a major part of one’s content strategy. In mainstream media, aside from the cost to advertise (television, print, and radio), one acquires a limited time and limited space, unlike in podcast guesting, where it reaches hundreds of thousands, overtime.
“You’re tapping into an audience, getting that like and trust, getting introduced by someone, they already know. The other thing too is, if you do a live speech, it’s really hard to repurpose that content. If you do a podcast interview, you can do the transcript to make blogs.” – Tom Schwab
Christopher agrees with Tom, as he speaks based on experience. He mentions how he appears on different mainstream media and only get to share a portion of his thoughts for a few seconds.
“Podcast interview is an easy and scalable way to really go deeper. People will understand you and what really drove you, why you got into the business. People should know they could like and trust you. That’s really hard to do in a 30 sec clip or a little Facebook ad.” – Tom Schwab
The Golden Age of Podcasting
Tom cites Harvard University and the conference that they organized last year on podcasting. They call this time as the Golden Age of Podcasting and there is never the best time to explore podcast advertising other than at the present time.
Christopher also shares that there is a lot of whitespace opportunity in podcasting. He believes that there is a high value for sponsors because podcasts provide a high level of intimacy in terms of getting to know the guests through a conversation.
“I think today, brands want to know the heart behind it. Those people that can get out there early and explain that, not in an ad but in an actual conversation. To me, that’s where you can really build up a lifetime value of a customer.” – Tom Schwab
To hear more about the power of podcast guesting and more relevant information from Tom Schwab, download and listen to the episode.
Tom Schwab knows how to build an online business.
He’s done it successfully several times and now helps others find online success with podcast interview marketing.
Marketing at its heart is starting a conversation with someone who could be an ideal customer.
Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.
The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
Our guest today, Jaime Masters is an entrepreneurial coach and podcasting pioneer. She hosts “Eventual Millionaire” and she shares with us today some fun, practical and insightful learnings on what it takes to become a legendary entrepreneur.
She is an engaging business thinker who has her own quirks (love for costumes) and an amazing mother of two kids who are budding entrepreneurs.
From Tardy to Masters
Jaime Masters hosts the podcast Eventual Millionaire, where Christopher was once invited to promote his first book Play Bigger. She has interviewed close to 500 millionaires and she shares them through her book of the same title, Eventual Millionaire.
Jaime shares with us some funny and serious experiences she had when she started using her maiden name again. The name “Jaime Masters” is now a brand and she admits that she has no further intention of changing her name again, even when she remarries.
“It was something like, looking out when I’m 60, which person do I want to be? Which brand do I want to be building on my life?” – Jaime Masters
Her Kids Attend Entrepreneur School
It was a fun and admirable part of this episode when Jamie shared that her kids, a 12 and 10-year old, go to Entrepreneur School. The school has no homework and grades. They also do not have teachers, instead, they have guides. The school maximizes gamification for their modules.
“They’re learning 2x faster also, which is another thing the school wants. They learn life skills. My son video edited for my clients and is better than the editor that has been with me for 8 years.” – Jaime Masters
Part of teaching life skills, they are set to become entrepreneurs early as they are encouraged to sell products and services during their summer vacation. Jamie’s son went door-to-door with his pressure washer business and her daughter went to sell rosemary to neighbors.
“To me, the best thing about the school is, it’s about grit and pushing you out of your comfort zone. Teaching that at such a young age, not teaching memorization.” – Jaime Masters
Concerns and Motivations of Solopreneurs
Having interviewed around 500 millionaires, Jaime shares the inability to decide whether or not to hire a team is a common concern for them. Jaime further shares her process of assessing and diagnosing her clients’ concerns because sometimes, it is not a “team-problem” but an “owner-problem.”
Furthermore, she acknowledges the fact that most entrepreneurs want progress in their business. She reminded, however, her personal experiences of failing due to the wrong reasons.
“Knowing yourself really, really well is the best thing in entrepreneurship, even though it’s shitty. There are millions of holes that open up but thankfully, the holes to fill it are not achievement and materialism, which you’ll find out if you’re long enough in the game.” – Jaime Masters
To hear more about what motivates entrepreneurs and more relevant information about Jamie, download and listen to the episode.
Jaime Masters is a podcasting pioneer, host of the popular “Eventual Millionaire”, a Business Coach, Keynote Speaker, and Best Selling Author.
She’s been featured on:
CNNMoney, Yahoo’s homepage (6x), Business Insider, Inc, CNN Newsroom, Entrepreneur, Fox Business News, Success Magazine and Christopher Lochhead Follow Your Different.
How is tilapia the answer for burn victims? How does Bruce Buffer fit into Legends and Losers? How can we slow down mental decline in older people? On this episode, we exchange interesting stories and news, including 3D printed houses, insects and turning hydrogen into mental. Abigail also joins us on the show!
Adrian Solano’s favorite part was falling down because now he’s more motivated to get up and keep achieving his goal. -Colin Vincent
- Studies show that interaction with between generations can slow mental decline in older people.
- A Brazilian city is using tilapia to treat burn victims. The treatment has cut down the healing time.
- Trees are intelligent and communicative and bees can actually learn from each other!
At the start of the show, we shared a skier video and a story about a man who wanted to get to the Olympics. Next we talked about Bruce Buffer on Legends and Losers. We had the honor of Abigail joining in on the conversation. We also shared why trees are so intelligent, and towards the end of the show we talked about sex doll brothels and smart condoms.
We also discussed
- The plural of cul-de-sac
- 3D printed homes
- How animals are learning from each other
- How Harvard lost their only sample of hydrogen turned into metal
Between solving Llama drama and getting bees to learn from each other, it would appear that the common denominator is treats and rewards. We’ve also learned that tilapia can actually be a huge help in helping burn victims and trees are a lot smarter than we give them credit for. All of these stories remind us that problems create solutions and new categories!
There’s a crisis in American entrepreneurship right now. Millennials are forecasted to be the least entrepreneurial generation in history. Why is this state of affairs bad for the country as a whole? How can people get inspired to design their own lives? In the very first episode of Legends and Losers, we share our stories, and talk about what inspired the creation of this show.
What determines whether or not we’re a loser isn’t that we lose, it’s that we make the decision we’re not going to continue to be a loser. – Chris Lochhead
- If you want to make a difference, start a podcast, it’s how you can reach more of the world.
- In tech, the category king gets 76% of the economics.
- We’re living in a winner-take-all world, and the question for up and coming entrepreneurs is how to break in when so few people have so much.
At the start of the show, Colin shared his background, and the journey he took to become a photographer. “Photographers enjoy the world more from a visual standpoint than other people.” Next we talked about the crisis in American entrepreneurship, and how this sparked the inspiration for this show. We also shared on succeeding in a winner-take-all world, my journey to entrepreneurship, and what’s coming up on Legends and Losers.
We also shared insights on:
- How to stoke entrepreneurship and innovation in America
- Entrepreneurship as a way out or a way up
- Why podcasts go beyond radio shows
- Personal category design and its connection to entrepreneurship
Entrepreneurship is a way out or a way up for individuals who want to design their own lives. Its decline threatens the enterprising spirit of the nation. It’s necessary to encourage category design both personally and professionally, and stoke the flame of entrepreneurship and innovation through teaching and inspiring. All levels of entrepreneurship are needed, and we succeed when the people who have made it to the top, send the elevator down for more people.