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Here at Christopher Lochhead: Follow Your Different, we’ve had the privilege of engaging in conversations that transcend the ordinary, delving into the depths of what truly makes us tick. On this episode, we sat down with Bruce Feiler, an acclaimed New York Times best-selling author, to explore his work, “Life Is in the Transitions.”

Bruce Feiler is a renowned American author, television personality, and speaker known for his insightful and thought-provoking work on family dynamics, religion, and contemporary culture. He is the author of several New York Times bestsellers, including “Walking the Bible,” “The Council of Dads,” and “Life Is in the Transitions.” Feiler’s work often blends personal narrative with broader cultural analysis, and he has been a popular columnist for publications like The New York Times.

This wasn’t your typical interview; it was a real, raw conversation about the seismic shifts we all face and how we can navigate them with grace and resilience. We believe that people are now more than ever being rocked by their life quakes, and hope that Bruce’s words could help us once again.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Bruce Feiler on the Non-Linear Journey of Life

Bruce’s personal journey is a testament to the power of embracing life’s unpredictability. From battling cancer to supporting his father through Parkinson’s disease, he’s no stranger to what he calls “life quakes.” These are the massive, often unexpected events that shake us to our core and challenge the linear narrative we’ve been sold about how life is “supposed” to go.

During our talk, Bruce recounted a moment at his 30th college reunion that sparked a revelation. As he moderated a panel of distinguished classmates, he saw firsthand the universal struggle to maintain the facade of a perfect, linear life trajectory. This experience, coupled with his own, led him to question the societal pressures that bind us to outdated life narratives.

Bruce Feiler on the Myth of the Midlife Crisis

One of the most enlightening parts of our discussion centered on the concept of the midlife crisis. Bruce debunked this myth, pointing out the flawed research and biases behind it. He argued that we need to update our understanding of life transitions to reflect the modern, non-linear world we live in—a world where change is the only constant.

We also emphasized the importance of proactive life design. We must acknowledge and navigate through life’s disruptions, which often come at us like a “car pileup,” multiple and simultaneous. It’s about learning to dance in the rain, rather than waiting for the storm to pass.

Life Quakes: Voluntary and Involuntary

Bruce explained that life quakes are frequent disruptors, with most being manageable. However, about 53% of these quakes are involuntary—like a spouse cheating or losing a job—while 47% are voluntary, such as changing religion or leaving a job. Millennials, he noted, are more inclined to seek change, while older generations may feel more stuck.

The pandemic, a collective involuntary life quake, has heightened our sensitivity to change. Bruce stressed that while the quake may be involuntary, the life transition that follows must be voluntary. It’s about taking back control and making the decision to navigate through the transition effectively.

“If we look at life transitions as periods that we have to suffer our way through, we are wasting half of our life. If we look at them as periods, they’re going to be difficult and painful, but there’s also opportunities for growth and renewal. That’s the story of your life.”

– Bruce Feiler

Bruce’s book doesn’t just lay out the problem; it offers a toolkit for navigating life transitions. He provides practical guidance on what to expect, the phases involved, and the tools to get through it. This part of our conversation was particularly impactful, as it offered listeners actionable steps to take control of their life narratives.

To hear more from Bruce Feiler and know more about life quakes and the transitions that come with it, download and listen to this episode.

Bio

Bruce Feiler is one of America’s most popular voices in contemporary life.

He is the author of several New York Times bestsellers; the presenter of two prime-time series on PBS; and the inspiration for the drama COUNCIL OF DADS on NBC.

Bruce’s two TED Talks have been viewed more than two million times. Employing a firsthand approach to his work, Bruce is known for living the experiences he writes about. His work combines timeless wisdom with timely knowledge turned into practical, positive messages that allow people to live with more meaning, passion, and joy.

His book, LIFE IS IN THE TRANSITIONS: Mastering Change at Any Age, describes his journey across America, collecting hundreds of life stories, exploring how we can navigate the growing number of life transitions with greater purpose and skill. “One of those books that’s so profoundly aligned with the zeitgeist that you end up underlining the whole book,” wrote Arianna Huffington in Thrive Global. “Bruce Feiler is the perfect person to lead us on this journey.”

Links

Connect with Bruce Feiler!

Website | LinkedIn | Twitter/X | Books

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

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Welcome to a special episode of Christopher Lochhead: Follow Your Different, where we dive deep into the intersection of artificial intelligence (AI) and business growth. Today, we have the pleasure of speaking with a visionary in the realm of AI and revenue generation, Andy Byrne.

Andy Byrne is the visionary CEO of Clari, a leading revenue operations platform. With a wealth of experience in the tech industry, Byrne has been instrumental in shaping Clari’s innovative approach to sales execution and forecasting.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

From Garage to Global: Clari’s Ascension

Andy takes us on a journey through Clari’s evolution, from its modest inception in a garage to becoming a powerhouse with over 700 employees and R&D centers across the globe. He shares the pivotal role of generative AI in accelerating business processes, enabling companies to swiftly create, convert, and close their sales pipelines.

Despite initial skepticism, Predictive AI has proven to be a game-changer for revenue leaders. Andy highlights how early predictions empower proactive decision-making and optimize capital deployment, crucial for managing expectations around revenue and earnings per share.

Andy Byrne on Uncovering Revenue Leaks with AI

We then discuss AI’s ability to identify and rectify revenue leaks. Andy provides tangible examples, such as neglected leads and overlooked targets, which can significantly impact a company’s bottom line. By harnessing AI, organizations can foster revenue collaboration and enhance productivity at all organizational levels.

“The process of running revenue is more of a technology game now than a sales game.”

– Andy Byrne

Predictive AI: Fostering Collaborative Conversations

Drawing parallels to the early days of SEO and network performance management, we delved into the concept of “signal” within AI. Clari’s AI is adept at analyzing signals from a myriad of sources, offering real-time insights that are instrumental in detecting revenue leaks and informing strategic decisions.

Andy recognizes how Predictive AI can spark these useful conversations. He stresses how these talks, where people compare their gut feelings with the predictions made by machines, can boost teamwork and help businesses thrive.

To hear more from Andy Byrne and how AI can help boost your company’s revenue, download and listen to this episode.

Bio

Andy Byrne, CEO of Clari, is a seasoned leader in the tech industry.

Andy Byrne is dedicated to revolutionizing revenue operations, championing innovation, and fostering collaboration within sales teams globally. His strategic vision has propelled Clari to the forefront of the industry, where it stands as a trailblazer in harnessing the power of Predictive AI for sales execution and forecasting.

Under his guidance, Clari continues to empower businesses to achieve unparalleled growth and success, setting new standards for excellence in revenue optimization and operational efficiency.

Links

Connect with Andy Byrne!

Clari.com | LinkedIn | Twitter/X

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

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On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of sitting down with two remarkable entrepreneurs, Shante Frazier and Lauren Mitchell, the co-founders of WellCapped.

In our conversation, we delved into the origins of their groundbreaking service, the hurdles they’ve overcome, and their ambitious vision for the future of the beauty industry.

Their journey is one of innovation, resilience, and a relentless pursuit of redefining beauty standards. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

WellCapped: The Genesis of a Game-Changer

Shante and Lauren’s venture, WellCapped, is akin to Rent the Runway, but for wigs and hair extensions. This novel concept was born from a simple suggestion by Shante’s aunt and has since blossomed into a business that caters to a diverse clientele seeking quality and affordability.

Their personal experiences and corporate backgrounds have fueled their mission to democratize high-end wigs and hair extensions, making them accessible to all.

The beauty industry has seen a surge in the use of wigs and hair extensions, with technological advancements blurring the lines between natural and styled hair. Celebrities and influencers are challenging traditional beauty norms, and WellCapped is at the forefront of this shift, empowering customers to experiment with their looks without the hefty price tag.

The Entrepreneurial Leap

Shante recounts the poignant moment that transformed her hesitation into conviction. The idea of a rental service for wigs and hair extensions wasn’t just a business opportunity; it was a chance to support individuals undergoing chemotherapy by offering free memberships and support—a testament to the personal significance of WellCapped.

Transitioning from corporate America to entrepreneurship is no small feat. Shante and Lauren share their motivations and the challenges they faced along the way.

“When you see your customers telling you how our company has changed their lives, it gives you the fuel that you need to keep going on the bad days.”

– Lauren Mitchell of WellCapped

Eventually, Lauren’s layoff became a catalyst for her commitment to WellCapped, while Shante reflected on the naivety and learning curve of starting a new venture.

The Journey of Fundraising and Resilience

Raising funds for a startup is a daunting task, but Shante and Lauren’s determination was unwavering. They focused on aligning with investors who shared their vision, rather than convincing skeptics. Their commitment to excellence and continuous improvement has been a driving force behind their success.

Their participation in the Techstars program marked a pivotal chapter for WellCapped. The intensive accelerator experience honed their brand and helped shift customer perceptions about renting wigs—a concept that is now gaining traction and acceptance.

Shante emphasized the growing trend of viewing hair as a fashion accessory. WellCapped taps into this trend by offering a cost-effective way for consumers to express themselves through their hair, fostering a culture of experimentation and self-expression.

To hear more from Shante & Lauren and how they raised WellCapped from the ground up, download and listen to this episode.

Bio

Shante Frazier
Shante is a recent MBA graduate from NYU Stern, where she specialized in Marketing and Strategy. She graduated from Spelman College in 2012 with a BA in Economics.

Prior to coming to Stern, Shante worked at Progressive Insurance for 3 years in the Pricing and Competitive Intelligence departments while also serving as an officer in the Ohio Army National Guard.

Lauren Mitchell
Lauren is a experienced marketing enthusiast with a demonstrated history of providing direction in the consultant industry and building meaningful relationships.

She is a two-time graduate from Louisiana State University where she received her MBA focused in Management Consulting and a BS in Marketing.

Links

Connect with Shante & Lauren!

WellCapped: Website | LinkedIn | Instagram

Shante Frazier: LinkedIn

Lauren Mitchell: LinkedIn

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

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Here at Christopher Lochhead: Follow Your Different, we’ve had the privilege of engaging in conversations that are not just thought-provoking, but also deeply impactful. On this episode, we sit down with Scott Wilson, the passionate co-founder of American Wild Horse Conservation, to discuss a topic close to both our hearts: the plight of America’s wild horses and the ongoing efforts to preserve and protect these magnificent creatures.

Scott Wilson is a renowned Colorado Nature Photographer and Communications Leader, whose journey took an unexpected turn when he discovered the plight of America’s wild horses. Scott became captivated by the freedom and majesty of the wild horses roaming the western United States. His realization that these iconic animals were facing threats to their survival inspired him to take action and co-found American Wild Horse Conservation. This non-profit organization is dedicated to preserving and protecting wild horses, which have played a pivotal role in the nation’s history and ecology.

This captivating conversation illuminates the plight of these majestic creatures, and the tireless efforts to secure their freedom and ensure their survival.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Scott Wilson on the Historical Tapestry of America’s Wild Horses

The history of wild horses in the United States is as rich and complex as the country itself. Scott Wilson shares that there are approximately 65,000 wild horses roaming free across ten states in the western United States.

It’s also a little-known fact that all the world’s horses have their origins in North America, and they were reintroduced in the 1500s. These animals are not just a part of the natural ecology but are woven into the very tapestry of our nation’s history.

In 1971, the Wild Horse and Burro Protection Act was a promise made to these animals—a promise that we are duty-bound to uphold. As we delved into the significance of wild horses, it became clear that they are not just symbols of the wild but are key players in the ecological balance of our public lands.

Wild Blue Roan by Scott Wilson of the American Wild Horse Conservation

Scott Wilson on the Struggle for Space and Survival

Given these facts, it was unsettling to learn that wild horses are allocated a mere 2% of public lands. Contrary to popular belief, these horses are not in competition for building or economic development. In fact, only 1% of the nation’s beef is produced on these lands, debunking the myth that wild horses pose a significant threat to our economy.

However, the challenges they face are real and pressing. Competition with livestock, encroachment by oil and gas businesses, and government policies that often do more harm than good are just a few of the hurdles wild horses must overcome to survive.

Wild Pinto Stallion Picasso by Scott Wilson of the American Wild Horse Conservation

Nevada: The Heartland of Wild Horses

It’s a surprising fact that roughly half of the wild horse population in the US is concentrated in Nevada. This distribution has significant implications for conservation efforts and the management of these animals.

That being said, Scott Wilson’s initiative to buy back land and expand the habitat for wild horses is a beacon of hope. The acquisition of 3500 acres in Nevada and the establishment of a land trust are steps toward ensuring that wild horses and other wildlife can coexist peacefully.

To hear more from Scott Wilson and how American Wild Horse Conservation help protect these majestic creatures, download and listen to the episode.

Freedom by Scott Wilson of the American Wild Horse Conservation

Bio

A brand-builder and landscape photographer of twenty years, Scott Wilson found his conservation voice after a prolonged battle with stage 4 colon cancer refocused his lens on Colorado’s wildlife, leading to the life-changing discovery of a remote and mesmerizing herd of wild horses in Sand Wash Basin, on the border with Wyoming.

While an early photographic encounter with a wild tricolored pinto mustang named Picasso helped change the focus of Scott’s career as an artist, it was an impending federal roundup, threatening the very survival of the herd, that unlocked his voice as an advocate, and he has since campaigned for better outcomes for wild horses, behind and in front of the lens, both as a spokesperson and strategist for American Wild Horse Conservation, the nation’s leading wild horse conservation NGO.

Anger Management, a statement piece about the conservation challenges facing wild horses in the American west, earned Open Photographer of the Year and Natural World and Wildlife Awards in the 2022 Sony World Photography Awards, raising awareness of wild horse issues in more than 140 countries.

Scott is a contributor to We Animals Media, the world’s largest animal photojournalism agency, and his PhotoAdvocacy work has featured in local, national and international media, including the BBC, Daily Telegraph, Nat Geo España, GQ Italia, Advanced Photographer, Denver Post, 5280, 303, Westword and Colorado Life Magazine.

Scott operates Colorado’s Wild Horse Art Gallery within Gallery 6 – voted Westword Denver’s Best Photography Gallery in 2023 – in the heart of Denver’s Art District, where he also serves as Art District President.

Links

Connect with Scott Wilson

American Wild Horse Conservation | Instagram | Facebook

Check out more images of these majestic wild horses at the Photo Advocacy website & their Instagram!

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

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On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of welcoming Sean Riley, the co-founder of Dude Wipes.

For those unfamiliar with it, Dude Wipes is a brand that has revolutionized the concept of personal hygiene with a superior alternative to traditional toilet paper. Sean shares the story of how Dude Wipes catapulted to legendary success, including securing a deal with Mark Cuban on Shark Tank and being recognized as one of the top five greatest Shark Tank entrepreneurs.

Our conversation was not only enlightening, but also a testament to the power of innovation and strategic category design in entrepreneurship.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Sean Riley on Disrupting the Market with Practical Innovation

The conversation starts off with Sean’s mustache and how well everyone’s taking to it. Sean’s distinctive mustache isn’t just a personal style choice; it’s become a branding asset for Dude Wipes. Pivoting from that, Sean discusses the significance of the brand and its deep resonance with consumers. The name “Dude Wipes” itself is a stroke of genius, encapsulating humor, authenticity, and a bold approach to male hygiene.

The conversation then veered towards the practicality of Dude Wipes. Sean emphasizes the universal dissatisfaction with traditional toilet paper and the need for a better solution, especially for men on the go. He explores the potential for Dude Wipes to become as ubiquitous as toilet paper, with the aim of making the product more accessible and convenient for consumers.

Drawing parallels with Gojo Industries, the category king of liquid soap and Purell hand sanitizer, Christopher highlights the reframing of the problem and the potential for Dude Wipes to create a new category in the hygiene space. Despite initial skepticism, Sean’s commitment to disrupting the toilet paper market remains unwavering.

Sean Riley on Overcoming Skepticism and Embracing Category Potential

In the early days, Dude Wipes faced challenges and skepticism. However, Sean and his team were confident in their product’s appeal to men.

They understood that by creating a better product, they could carve out a new space in the male market. Sean’s insights on the importance of category potential and market dynamics were particularly enlightening, emphasizing the significance of entering a growing category with unique offerings.

The Shark Tank Effect: A Pivotal Moment for Dude Wipes

Sean provides an overview of Dude Wipes’ impressive sales figures and distribution channels, highlighting the company’s organic growth and resourceful brand-building approach. Reflecting on their Shark Tank experience, Sean recounts the unexpected turn of events when Mark Cuban offered them a deal, marking a pivotal moment for the company.

Sean’s passion and determination were palpable as he recounted the journey of building Dude Wipes and overcoming challenges to achieve success.

To hear more from Sean Riley and to receive valuable insights into entrepreneurship, category design, and the power of believing in a product’s potential, download and listen to this episode.

Bio

Sean Riley is the co-founder and driving force behind Dude Wipes, a groundbreaking brand in personal hygiene. With a business degree in hand, Sean teamed up with his childhood friend to challenge conventional notions of men’s grooming. In 2010, they launched Dude Products, introducing flushable wipes tailored for men, a concept that resonated with consumers seeking convenient, effective, and masculine alternatives to traditional toilet paper.

Sean’s leadership propelled Dude Products from a garage startup to a global phenomenon, with a diverse product line available in major retailers worldwide. His dedication to quality, innovation, and customer satisfaction solidified Dude Wipes’ position as an industry leader. Beyond business, Sean advocates for men’s health and wellness, leveraging Dude Wipes’ platform to promote positive habits and destigmatize personal hygiene.

With relentless drive and passion, Sean continues to inspire others to embrace their dudehood and live life to the fullest.

Links

Connect with Sean Riley!

LinkedIn | Dude Wipes

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

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On this episode of Christopher Lochhead: Follow your Different, we have a conversation with Carl Daikeler, the visionary CEO of BODi (formerly known as Beachbody).

We explore Carl’s remarkable journey in the fitness industry, beginning with the inception of the eight-minute abs video series—a concept that sprang from his own need for a quick and effective workout solution.

Carl’s story is not just about the creation of a fitness program; it’s about identifying a gap in the market and filling it with innovation. The eight-minute abs series not only became a household name but also gained unexpected fame with its mention in the movie “Something About Mary.” If you’re interested to learn more, consider giving this episode a try.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Carl Daikeler on the Power of Media in Fitness

Carl shares the challenges and triumphs of launching other renowned fitness programs like Power 90 and P90X. He emphasizes the crucial role of media in delivering fitness instruction and the concept of structured home fitness. Reflecting on the success of P90X, Carl reveals the strategic thinking behind creating new fitness programs, such as Insanity, and the lessons learned along the way.

The impact of Carl’s fitness programs on individuals is profound, to say the least. They offer a sense of accomplishment and success to those who may have struggled with traditional gym environments. This, in turn, sheds light on the marketing and strategic decisions that propelled these programs to success and how Beachbody evolved into a digital powerhouse.

The Evolution of Fitness: From Products to Subscriptions

In the ever-changing landscape of the fitness industry, Carl explains the shift from selling products to embracing a subscription model. In fact, BODi has successfully transitioned to this model, boasting over a million subscribers.

However, the journey hasn’t been without its challenges, such as subscription fatigue. As such, Carl highlights the importance of evolving the business model to include digital program purchases alongside subscriptions.

The unique features of their digital platform, such as virtual trainers who can make real-time corrections for dozens of participants, also helped ensure a high-quality experience. This flexibility extends to allowing users to download programs for offline use, catering to the modern consumer’s need for convenience and customization.

Owning the Morning and the Holistic Approach to Health

The conversation took a personal turn as Carl shares his morning routine, which includes a health shot and Shakeology. He stressed the significance of starting the day with healthy habits to set the tone for overall well-being.

This led to the discussion of a controversial topic in weight loss pharmaceuticals, like Ozempic, and the dangers of relying on drugs without making necessary lifestyle changes. Carl advocates for a holistic approach to health, emphasizing the need to build and preserve muscle for long-term vitality.

They ponder whether people use these drugs as a kickstarter for a healthier lifestyle or merely as a shortcut. Carl introduces the concept of “health esteem,” advocating for building a lifestyle centered around health and activity rather than focusing solely on weight loss.

To hear more from Carl Daikeler and how to build up your body the healthy way, download and listen to this episode.

Bio

Carl Daikeler is the visionary CEO and Co-founder of BODi, a revolutionary health and wellness company. With over two decades of experience in the fitness industry, Carl is on a mission to transform lives through innovative approaches to exercise and nutrition.

Carl’s journey began with a passion for helping others achieve their fitness goals. Drawing from his own struggles with weight management and a desire to make a difference, he co-founded BODi to provide people with accessible and effective solutions for sustainable health transformations.

Under Carl’s leadership, BODi has become a beacon of inspiration, empowering individuals worldwide to take control of their well-being. His relentless dedication to creating impactful programs and fostering a supportive community has earned him recognition as a trailblazer in the industry.

Beyond his role at BODi, Carl is a fervent advocate for health advocacy and philanthropy. He continuously strives to make a positive impact on society by promoting healthy lifestyles and supporting charitable initiatives.

With Carl Daikeler at the helm, BODi is not just a company; it’s a movement towards a healthier, happier world. Join us as we embark on this transformative journey together.

Links

Connect with Carl Daikeler!

LinkedIn | Instagram | Twitter / X | Facebook

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

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On this episode of Christopher Lochhead: Follow Your Different, we are joined again by a dear friend, Kevin Maney, as he shares stories about the missed opportunities for innovation after Soviet Union’s fall.

Kevin Maney has a new book out called Red Bottom Line, wherehe tells his firsthand experience as a young USA Today reporter in Russia during the time. From the optimism of Gorbachev’s era to the disillusionment under Putin, Christohper and Kevin also explore Russia’s technological transformation, societal issues and geopolitical impact.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Kevin Maney on the Journalism in Russia during the late 80s and early 90s

Kevin starts off the conversation with a description of the conditions in Russia before, during, and after the fall of the Soviet Union. He describes when Mikhail Gorbachev started loosening restrictions and allowing more foreign correspondents into Russia, which allowed journalists like Kevin to make it to Russian soil as early as 88-88.

Though some restrictions were lifted, Kevin recalls that they still had to jump through so many hoops just to get there, as there aren’t exactly direct routes or flights going from America to Russia at the time.

At this point in time, a lot of Americans and other Westerners were flocking to Russia, as demand for common consumer products skyrocket. Things like toothpaste and deodorant were being sold left and right, things that weren’t originally available locally. Kevin observed this trend and proposed to his editor to let him cover this economic and financial phenomenon that is happening in the Soviet Union.

Kevin Maney on Life in Russia during Economic Hardship

As Kevin recalls the situation then, he saw a country that was on its last legs, and its people trying desperately to live as normal as they could. He observed certain stores that only allowed foreigners or people with non-local currencies to shop, as they know it had more buying power in the long run.

Local residents were crowding other stores, either to purchase clothing items or to replenish their essential supplies. In department stores, shelves were nearly bare, with only toys and luxury items remaining unsold. Everyone was scooping up anything they could find.

Seeing all that in contrast to people’s lives in America was disheartening, to say the least.

The Opening of the First McDonalds in Russia during the 90s

Given all that, Kevin still saw some hope for the country as they start rebuilding themselves from within. That, and all the companies that are now flooding into Russia to help supplies their needs and ideally, boost their economy.

One such company was McDonalds, who Kevin has a fond story to tell. He shares that on one of his trips back to Russia, he just happened to be on the same flight as George Kohan, the biggest McDonalds franchisee in Canada. George was on his way to Moscow to check his plans to build a branch there, which eventually became the first of many McDonalds built in Russia.

Kevin got to talk with George Kohan on how things were going with building a business on foreign soil, and the procedures and machinations he had to go through to finally get approved to open his business there.

To hear more from Kevin Maney and his stories from the redeveloping Russia in the 90s, download and listen to this episode.

Bio

Kevin Maney is cofounder of Category Design Advisors, where he works with CEOs and executive teams to develop and execute strategies to design and dominate markets. He is also a multi-time bestselling author and journalist who writes about technology and society.

His most recent book, UnHealthare: A Manifesto for Health Assurance, was co-authored with venture capitalist Hemant Taneja and Jefferson Health CEO Steve Klasko. It came out in 2020, and tees up how healthcare will evolve in the post-Covid era.

His previous book, Unscaled: How AI and a New Generation of Upstarts are Creating the Economy of the Future, was co-authored with Hemant Taneja and came out in 2018.

His book Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets (Harper Business, 2016), is a collaboration with Silicon Valley veterans Al Ramadan, Dave Peterson and Christopher Lochhead. The book introduces business to the idea of category design and gave birth to the advisory firm Category Design Advisors, where I’m now a partner.

Other Works

He co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future…Just Enough. Merging brain science and computer science, it was a 2011 New York Times bestseller, and predicted much of the conversation we’re now having about artificial intelligence.

He also co-wrote Making the World Work Better, which marked IBM’s centennial in 2001. More than 600,000 copies are in print in a dozen languages.

His other books include Trade-Off: Why Some Things Catch On, and Others Don’t, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM and Megamedia Shakeout.

Over the years, he’s been a contributor to Fortune, The Atlantic, Fast Company and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, he was a columnist, editor and reporter at USA Today.

He’s appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR, and lectured at conferences and universities, including New York University, UNC in Chapel Hill, and his alma mater, Rutgers.

Kevin also plays music with other New York rockers in a band called Total Blam Blam.

Links

Follow Kevin Maney today!

Website: KevinManey.com | CategoryDesignAdvisors.com

LinkedIn: in/KevinManey |  company/CategoryDesign

Facebook: fb.com/CategoryDesign

Twitter: @KManey | @CD_Advisors

Instagram: @CategoryDesign

Check out his new book: Red Bottom Line

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

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On this episode of Christopher Lochhead: Follow Your Different, we are joined by our friend and multi-time guest, John Rossman.

John Rossman is a Master of Innovation and former Amazon Executive who brings to the table his insights from his new book, Big Bet Leadership: Your playbook for winning in the hyper digital era. His experiences with industry giants illuminate the path for making bold, transformative decisions.

This conversation is a deep dive into the courage and strategy required to lead in uncertain times, focusing on big bets that redefine industries, in an era where navigating technological change is crucial.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

John Rossman on Category Design and Big Bet Leadership

Christopher and John discuss the impact of category transformation and AI on businesses. John expresses gratitude for Christopher’s influential work on category design, which has shaped his thinking and client engagements positively.

They then delve into the challenges faced by companies in making big bets and succeeding in transformations, particularly in the context of AI and digital eras. Both acknowledge the historical struggle of major corporations to adapt and innovate compared to startups.

John emphasizes the need for senior leaders to rethink traditional approaches and embrace new strategies to navigate the hyper-digital era successfully and achieve substantial productivity gains.

John Rossman on Bold Moves vs Incremental Improvements

Christopher and John explore the necessity of both incremental improvements and bold moves in corporate leadership. They stress the importance of executives balancing ongoing operations with strategic innovation, emphasizing the need for a portfolio of big bets alongside incremental changes.

Drawing on insights from successful leaders like Satya Nadella, Jeff Bezos, and Elon Musk, they highlight the challenges of leading transformations in established companies. They propose a framework centered on creating clarity, maintaining velocity, and accelerating risk and value to guide organizations towards systematic transformation.

Customer Obsession and Customer-Driven Innovation

Christopher and John then talk about the importance of customer obsession and strategic thinking in driving successful business transformations. They critique competitor-focused strategies and highlight the significance of understanding customer problems deeply.

Drawing from Amazon’s approach, they emphasize the need for a portfolio of hypotheses and ideas, continuously testing and iterating before scaling.

Both caution against premature scaling and advocate for a patient approach that prioritizes operational readiness and sustainability. They stress that a combination of tactics, including customer obsession, agile methodologies, and strategic experimentation, is essential for systematic innovation and transformation.

To hear more from John Rossman and how to make Big Bets for your company, download and listen to this episode.

Bio

John Rossman
Digital and Innovation Advisor

Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models.

He is a sought-after speaker on creating a culture of operational excellence and innovation.

Mr. Rossman has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation.

Mr. Rossman’s notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world’s leading retail and insurance organizations.

Prior to Rossman Partners, John was a Managing Director at Alvarez and Marsal, a performance improvement consulting firm.

Prior to A&M, John was an executive at Amazon.com where he launched the Marketplace business and third-party selling platform, and ran the merchant services business.

Links

Connect with John Rossman!

LinkedIn: in/John-Rossman | Twitter: @JohnERossman | Get the book: Big Bet Leadership

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

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On this episode of Christopher Lochhead: Follow Your Different, we are joined by educator, neuroscientist, and former Professor of Evolutionary Biology and Psychology at Harvard, Dr. Marc Hauser.

Dr. Marc Hauser has a new book out called Vulnerable Minds: The harm of childhood trauma in the hope of resilience.

You should also know this is a very adult conversation, as it deals with tough topics like childhood abuse. If you are not comfortable with such topics, you have been advised.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Dr. Marc Hauser on Trauma and Compassion Fatigue in Working with Children

Dr. Marc Hauser, who works extensively with trauma victims, discusses the challenges of maintaining emotional well-being while dealing with the profound suffering of his clients. He acknowledges the risk of compassion fatigue and emphasizes the importance of self-care.

Dr. Hauser reveals his coping mechanisms, including physical activity and the supportive environment of his home life. He also highlights the necessity of balancing empathy for his clients with maintaining professional boundaries to avoid becoming overwhelmed.

Comparing his work to that of his veterinarian wife, he underscores the unique emotional demands of his profession, particularly when faced with physically aggressive clients. Despite the difficulties, Dr. Hauser emphasizes the importance of maintaining compassion and offering hope for a better tomorrow to those he serves.

Dr. Marc Hauser on Childhood Trauma and its Impact on Mental and Physical Health

Dr. Marc Hauser explains the significance of TRACEs (Trauma Response to Adverse Childhood Experiences) and RRACEs (Resilience Response to Adverse Childhood Experiences) alongside ACEs (Adverse Childhood Experiences). He elaborates on how ACEs, identified through a questionnaire developed by Dr. Vincent Felitti, are linked to physical and mental health issues.

Dr. Hauser highlights the transformative impact of understanding and addressing childhood trauma through TRACEs and RRACEs, emphasizing the importance of trauma-informed care and resilience-building strategies. It underscores the need for a holistic approach to supporting individuals affected by childhood trauma, considering both the adverse effects and potential pathways to resilience and healing.

Misconception on the ACE score

Dr. Hauser discusses the misconception surrounding ACE scores, emphasizing that they were never intended as individual predictors but as population measures. He explains how ACE scores were misinterpreted and integrated into policies like insurance coverage in California based on individual scores.

Christopher questions the implications of ACE scores on insurance premiums and treatment eligibility. Dr. Hauser clarifies that ACE scores are not accurate predictors of individual health risks but rather reflect population trends. He compares ACE scores to heritability measures, highlighting that they indicate predispositions but not definitive outcomes for individuals.

Dr. Hauser underscores the importance of understanding ACE scores as measures of experience rather than direct responses to adverse childhood experiences, introducing the concepts of TRACEs and RRACEs for a more nuanced understanding of trauma response.

To hear more from Dr. Marc Hauser on childhood trauma, download and listen to this episode.

Bio

Marc D. Hauser, Ph.D.

Links

Connect with Dr. Marc Hauser

LinkedIn | Twitter / X | Marc D. Hauser website

We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!