Lochhead on Marketing Podcast Episodes
Every week Lochhead on Marketing ™ examines the mindset & strategies required to win.
198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog
On this episode of Lochhead on Marketing, it’s time again to shave that Marketing Dog with Christopher Lochhead. If you’re an avid listener of the podcast, you probably think you’re experiencing déjà vu. But we think that people still don’t get this simple concept, that it merits a replay. It is also a good reminder…
197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
On this episode of Lochhead on Marketing, we are presenting Christopher’s partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing lightning strike with the Tesla Cybertruck as a textbook example. Eddie Yoon is the category design guru to the S &P 500, and he’s written more…
196 Marketing The Problem, Not Your Solution
On this episode of Lochhead on Marketing, we talk about why marketing the user’s problem works, but marketing only your brand/product/solutions doesn’t. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Importance of Understanding Consumer Problems in Marketing Market your brand/product/solution, and I…
195 From Category Contenders to Category Kings with Al Ramadan
On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King. We’ll dig into what is a category contender in what it takes to win the 18-to-36-month epic category battle that every tech…
194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your business. From time to time, we drop these video discussions that three of us have in Category Pirates, and this one…
193 Your Biggest Competition Is Thinking You Have Competition
On this episode of Lochhead on Marketing, let’s talk about a trap that most budding Category Designers fall for, and that’s thinking about competition. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Feature Battle vs Category Battle Christopher shares a story of a…
192 Stop Trying to Fit In!
On this episode of Lochhead on Marketing, let’s talk about why it’s time to stop trying to fit in. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Everyone Wants to Fit In There’s an ongoing trend in the business, startup and marketing world…
191 Gemini Can Testify It’s A Bland Rebrand!
Today on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Good…
190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast
On this episode of Lochhead on Marketing, we have a very special episode with one of my favorite marketers, Ryan Alford. Ryan Alford runs a digital marketing agency called Radical Marketing. He also has a great marketing podcast that I’ve been stoked to be a guest on called The Radcast, which is a top 25…
189 The Big Distribution Lie
Happy new year to everyone, and we at Lochhead on Marketing hope that you’ve been having a good one so far. To start off the year, let us talk about the big Distribution Lie, why it is so, and what you really need for your new startup or project to make it big. You see,…
Quotes
“This is a great podcast for those who want to be on a constant learning adventure”
- iTunes Reviewer
“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
- iTunes Reviewer
“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
- iTunes Reviewer
“#1 Podcast for a reason”
- iTunes Reviewer
“This is not your average self help podcast”
- iTunes Reviewer
“Honesty and passion”
- iTunes Reviewer
“Quite frankly, unlike any other podcast”
- iTunes Reviewer
"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener
"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener
"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener
"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
- Podcast Listener
"Good people, good conversations, fun and insightful"
- Podcast Listener
"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener
"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener
"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener
“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute
"Off-putting to some"
- The Economist
"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine
"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal
“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend
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Latest Episodes
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
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