050 How to Discover a New Category| Marketing PodStorm #12

Thursday 17th April 2025

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"Off-putting to some"
- The Economist

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- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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050 How to Discover a New Category| Marketing PodStorm #12

Quotes

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Latest Episodes

394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

393 You Don’t Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates

392 All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates

391 Solving Climate Change with Capitalism: How Andrew Gilmour Is Unlocking Trillions in Carbon Markets

390 Design Your Future: How To Trade Fear For A Fulfilling Career | Category Pirates

389 Leading with Love and Resistance: Pastor Evan Mawarire on Freedom, Democracy, and the Power of Faith

Listen via these channels

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Latest Episodes

394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

393 You Don’t Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates

392 All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates

391 Solving Climate Change with Capitalism: How Andrew Gilmour Is Unlocking Trillions in Carbon Markets

390 Design Your Future: How To Trade Fear For A Fulfilling Career | Category Pirates