050 How to Discover a New Category| Marketing PodStorm #12

Thursday 18th June 2026

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

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Listen via these channels

050 How to Discover a New Category| Marketing PodStorm #12

Quotes

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Latest Episodes

435 The Fatherhood 2.0 Trap | Creator Capitalist Conversations

434 97% of Consulting is Monkey-See-Monkey-Do. Gartner just Lost 70% Proving It | The Pirate Street Journal

433 Who are the Category Kings of AI Going To Be? | The Pirate Street Journal

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

Listen via these channels

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Latest Episodes

435 The Fatherhood 2.0 Trap | Creator Capitalist Conversations

434 97% of Consulting is Monkey-See-Monkey-Do. Gartner just Lost 70% Proving It | The Pirate Street Journal

213 How Anika Nilles (of Rush) Became The Most Valuble Drummer In The World

433 Who are the Category Kings of AI Going To Be? | The Pirate Street Journal

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal