005 Dushka Zapata and Heather Clancy – Niche Down: The Power of Being Different

Monday 15th July 2019
Follow Your Different™ Dushka Zapata and Heather Clancy


Why is Niche Down, a book meant to be shared with everyone, so personal to its authors? On this episode, Dushka Zapata and Heather Clancy join Christopher to talk niching down, why being different is a superpower, and so much more.

Starting Out Differently While Young

Christopher, half the dynamic duo behind Niche Down, had to deal with what makes him different quite early. He knew he was smart in certain areas and not so much in some. Reconciling his weaknesses and strengths proved very difficult.

“My life has been one giant dichotomy, one giant bipolar adventure.” – Christopher Lochhead

He was highly talented in music and drama but got 4 out a 100 in math. It wasn’t until he was enrolled to a fine arts school that he finally gained his footing. Around the same time, he began to realize, in waves over time, that being himself was the way out of everything.

Looking at Different Things

Then there is Heather, the kid who was brought up to be a well-rounded student. She was amazing at math, in fact taking advanced classes on pre-calculus and physics. While she was programmed in different ways, she knew that she wanted to pursue the creative field.

Heather could have gone in so many directions she was shoved into. Her parents encouraged her to look at different things. But she was never one to jump off a cliff on her own accord.

A Natural Intersection

Heather and Christopher have known each other for 25 years. In their many interviews, Heather realized that Christopher did a lot of the pushing.

Their friendship bloomed from Heather’s penchant for asking questions that helped Christopher change his thesis on a lot of things. Other times, she helped him form a messaging of things that he wasn’t ready for just yet. Coupled with her fascination with entrepreneurship, they eventually became a team.

“I was always so interested in helping those people tell their stories… What makes you different? What did you choose to do that? So when he (Christopher) thought about this book, it just sort of was a natural intersection, I think.” – Heather Clancy

To hear more about the conception of Niche Down and Duska’s microscopic examination of Heather and Christopher’s team-up, download and listen to the episode.

Bio:

Heather Clancy

Heather is a long-time celebrated journalist and co-author of Niche Down.

HeatherClancy.com

LinkedIn

Twitter

Dushka Zapata

Dushka is one of the famous writers in the Q&A platform, Quora.

Amazon

Quora

LinkedIn

Twitter

Links:

NicheDownBook.com

Niche Down on Amazon

We hope you enjoyed Dushka Zapata and Heather Clancy on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

  • Quotes

    “This is a great podcast for those who want to be on a constant learning adventure”
    - iTunes Reviewer

    “The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
    - iTunes Reviewer

    “So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
    - iTunes Reviewer

    “#1 Podcast for a reason”
    - iTunes Reviewer

    “This is not your average self help podcast”
    - iTunes Reviewer

    “Honesty and passion”
    - iTunes Reviewer

    “Quite frankly, unlike any other podcast”
    - iTunes Reviewer

    "Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
    - Podcast Listener

    "I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
    - Podcast Listener

    "There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
    - Podcast Listener

    "The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
    - Podcast Listener

    "Good people, good conversations, fun and insightful"
    - Podcast Listener

    "I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
    - Podcast Listener

    "I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
    - Podcast Listener

    "It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
    - Podcast Listener

    “Christopher Lochhead is the Joe Rogan of Business”
    - Jon Bergoff, CEO, Flourishing Leadership Institute

    "Off-putting to some"
    - The Economist

    "Christopher Lochhead is a human exclamation point"
    - Fast Company Magazine

    "Christopher Lochhead is one of the best minds in marketing"
    - The Marketing Journal

    “Christopher Lochhead is an exploding star – a quasar across the sky."
    - Bill Walton, NBA Hall of Fame Legend

    Sponsored by:

    Latest Episodes

    079 The Power of Unstructured Conversations w/ Podcaster Eric Hunley

    078 From Goldman Sachs To Cannabis Venture Capital Pioneer w/ Codie Sanchez

    077 Venture Capital, Startups, IPOs & Immigrants Oh My!

    Listen via these channels