The Sentence My Dad Said to Me When I Was Failing Every Class | Different by Christopher Lochhead
My dad’s name is Bruce. (Bruce is one of the most manly, man, man names a man can have.) At Category Pirates, we just wrote a piece about Fatherhood 3.0. The Provider. The Corrector. The man who refuses the trade between the two. Now that it’s out, I wanted to write about the man who raised…
“Only Idiot Startup Founders Will Stay In California.” – Mark Cuban | Different by Christopher Lochhead
Mark Cuban just said this. He’s 100% right. And, if you have stock/stock options and live in California you’ll be forced to leave too. Sounds extreme. Keep reading. The proposed “one-time billionaire tax” is not one time. And not limited to 200 billionaires. With prop 40 on the ballot in November, California wants…
Economic Optimism, AI’s New Frontier, and Finding Your 25th Hour | Christopher Lochhead on DisrupTV
The recession isn’t coming. AI is the new internet. And the hour you’ve been looking for isn’t hiding in your calendar — it’s hiding in your own head. The “Recession” That Isn’t For roughly four years, mainstream commentary has repeatedly warned that the U.S. is on the brink of recession. Christopher Lochhead challenges…
Creator Capital: It’s Time To Transition From Knowledge Worker To Creator Capitalist
Dear Friend, and future Creator Capitalist, You’re living through one of the most exciting moments in human history. Right now, you have the opportunity to design the career of your dreams. To create a life of radical abundance and unparalleled freedom. To do work that genuinely matters, taps into your greatest strengths, and allows you…
The AI Category Gets An F For Marketing.
The AI category deserves an F for marketing. Actually, let me go further: The AI industry gets an F. The media gets an F. Politicians get an F. And CEOs using AI as cover for layoffs get a giant, flaming F. Only the tech industry could take the single greatest innovation in human history… …and…
From Knowledge Workers to Creator Capitalists: Christopher Lochhead’s Vision for the AI Era
At the 2026 AI Agent & Copilot Summit 2026, Christopher Lochhead opened with a provocative idea: AI is not just another wave of technology, it’s one of the most important innovations in human history, comparable to the invention of fire or the wheel. But his keynote wasn’t about the power of AI itself. It was…
What Is a Creator Capitalist?
What Is a Creator Capitalist? You’ve built a career. You’re smart. You work hard. And yet… something feels off. AI is eating tasks. Org charts are flattening. Platforms are rewriting the rules in real time. The old career playbook—get good, execute well, climb slowly—is cracking. So what replaces it? A Creator Capitalist. Not an influencer.…
Category Creation for Startup Entrepreneurs: How to stop competing and start creating
Let’s start with a painful truth: most startups never actually start something new. They enter an existing market. They build a slightly better product. And then they drown in a sea of sameness. That’s not entrepreneurship. That’s incrementalism with a hoodie. If you want to build something legendary—not just “fundable”—you have to stop playing…
Silicon Valley Legend, Rick Bennett, Took Oracle From $15M In Revenue To Over $1B. Here’s How.
In Silicon Valley, Rick Bennett is a coveted secret weapon. If you want to psychologically attack the competition with your marketing tactics, Rick is your guy (if you can get him). He won’t bother with hesitant clients. He doesn’t do boring, safe, or average. Hire somebody else for that. Rick Bennet is the AC/DC of advertising and…
