Silicon Valley Legend, Rick Bennett, Took Oracle From $15M In Revenue To Over $1B. Here’s How.
In Silicon Valley, Rick Bennett is a coveted secret weapon. If you want to psychologically attack the competition with your marketing tactics, Rick is your guy (if you can get him). He won’t bother with hesitant clients. He doesn’t do boring, safe, or average. Hire somebody else for that. Rick Bennet is the AC/DC of advertising and…
Snow Leopard: Why Legendary Writers Create A Category Of One
Most writers spend their entire lives trying to become “great.” But what does being a great writer mean? Is it when you go viral, and accumulate over a million views on something you’ve written? Is it when a major publisher gives you a book deal? Is it when a magazine says you’re “talented?” Is it…
How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
Recessions are the worst time to fight for demand. And recessions are a great time to create demand. Originally published by Category Pirates🏴☠️ Dear Friend, Subscriber, and Category Pirate, We are in a recession. (Not officially, but it is not looking good.) Stocks are down. Startup valuations have plummeted. Bitcoin and Ethereum have lost more…
Why (Positional) Power Is NOT The Greatest Power: The Legendary Lesson Madeleine Albright Taught Me
As a door opened, a soft “aahh” came over the 25 executives waiting. Madam Secretary had arrived. (Everyone was there for her, but it was still surprising to actually see her) The first female US Secretary of State was radiant in red. (Featuring one of her famous brooches) Warm, welcoming, laughing and listening, she took…
Personal Branding In 2022: Three Considerations
(This is an excerpt from Category Pirates Mini-eBook, “The “Me” Disease: Why Personal Branding Is A Lie” In 1997, entrepreneur, acclaimed author and founder of Skunkworks, Inc., Tom Peters, wrote a column for FastCompany’s print magazine. The title of the article was, “The Brand Called You.” This may very well be the first mention of “personal branding,”…
Category Design Rising
Thank you!?☠️ In one short year you made Category Pirates: A top 0.5% paid Business Newsletter Produce eight #1 bestsellers on Amazon #4 on the Substack business chart Helped design the Mini Business Book category We’re grateful to all who pirate with us ???☠️
Two New Category Pirates Business Books Hit #1 at the Same Time
Category Pirates, the leading digital-first business publisher, announced that their first two full-sized books, “The Category Design Tool Kit” and “A Marketer’s Guide To Category Design,” successfully achieved number one status in multiple categories on Amazon.com at the same time on Monday, December 6, 2021. “Category Design has emerged as the most powerful business skill…
Podcast Magazine Names Follow Your Different “Best Business Podcast”
Podcast Magazine calls Christopher Lochhead | Follow Your Different™ the “Best Business Podcast”. In their profile, “Christopher Lochhead: Following His ‘Different’ To Massive Success” they write: “His candor, combined with a rare combination of wit and intelligence, offers listeners a refreshing voice” Read the complete story here.
Languaging: The Strategic Use Of Language To Change Thinking
This is based on the Category Pirates ?☠️ Newsletter. Dear Friend, Subscriber, and fellow Category Pirate, Category Design is a game of thinking. You are responsible for changing the way a reader, customer, consumer, or user “thinks.” And you are successful when you’ve moved their thinking from the old way to the new and different way you are…
