Follow your Different.™ Podcast Episodes
Find the courage to follow your different through these episodes.
Paul Maher on Trendjacking Marketing and Public Relations
On this episode of Lochhead on Marketing, we are looking back on our greatest hits with Paul Maher, founder of the UK agency Positive Marketing. Most companies chase press coverage by trying to invent news from scratch. Paul thinks that’s backwards. His view is simple: the news happens anyway, so you might as well be…
Seth Godin on Breaking the Cycle of Competition by Winning Your Own Game
On this episode of Christopher Lochhead: Follow Your Different, we continue on our greatest hits with a conversation that seems very relevant today: marketing innovator and bestselling author Seth Godin. Seth Godin advocates for permission-based marketing, urging marketers to build genuine connections and deliver real value to their audiences. We explore the transformative impact of…
Steven Kotler on The Art of Impossible
On this episode of Christopher Lochhead: Follow Your Different, we’re kicking off one of the greatest hits from the podcast with one of our most powerful conversations: a deep dive with renowned author and peak performance expert Steven Kotler. The conversation centers on Kotler’s book, “The Art of Impossible,” which explores the relationship between motivation,…
465 Growing Up With Radical Islam with Işık Abla
In this episode of Christopher Lochhead: Follow Your Different, Christopher sits down with Işık Abla, a Turkish-born Christian minister and broadcaster. Işık Abla grew up in Istanbul in a home full of tension, in a city shaken by political violence. She left an abusive marriage and came to the United States in 1996. In the…
464 Jersey Mike’s Is Worth $7.5 Billion And 2% Of Its Customers Are Gen Z | The Pirate Street Journal
Jersey Mike’s went public this year after a Blackstone takeover, and Wall Street has put a price tag of about $7.5 billion on it. The chain has posted 20 straight years of same store sales growth and pulled in $4.3 billion last year. It sits right behind Subway as the number two sub chain in…
463 James Dyson built a $499 Toothbrush And Has No Idea How Many He’ll Sell | The Pirate Street Journal
James Dyson built his reputation on solving problems that other companies decided weren’t worth solving. He spent years perfecting vacuum cleaners when most manufacturers had moved on, and he turned a $400 hairdryer into a luxury category that nobody saw coming. Now, at 79 years old, he’s done it again. The Dyson Airow is a…
462 The Doomer Industrial Complex
We live in an age where fear is a product. It gets packaged, marketed, and sold to millions of people who never stop to ask who is profiting from their panic. Christopher Lochhead breaks this down brilliantly by taking us back to one of the most instructive fear campaigns in modern history: Y2K. Understanding how…
461 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institution Top Gun Benjamin Jaros
California’s November 2026 ballot carries one of the most consequential financial decisions in the state’s history. Marketed as a one-time 5% billionaire tax, Proposition 40 has drawn serious scrutiny from economists and policy researchers. Among those leading the charge in examining its true implications is Benjamin Jaros, a PhD economist and research fellow at Stanford’s…
460 Apple Is Seven Years Late To The Fold And Takes 44% Of The Money | The Pirate Street Journal
The business press loves a simple story. A new product launches, a stock drops, a company stumbles, and the headlines write themselves. But what gets lost in that noise is the deeper logic driving these events, the category design lens that explains not just what happened, but why it matters. From the Apple Fold to…
459 Dolly Parton Told Elvis No. It Was Worth $10 Million. | The Pirate Street Journal
Dolly Parton was more than a voice. She was a strategist, a visionary, and arguably one of the greatest creator capitalists in the history of the entertainment industry. While the world mourned her passing and celebrated her extraordinary musical catalog, the most important tribute may be the one that focuses not on her songs, but…
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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