003 What is category creation?

Thursday 3rd July 2025

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"Off-putting to some"
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"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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Listen via these channels

003 What is category creation?

Quotes

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Latest Episodes

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

Listen via these channels

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Latest Episodes

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo