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Follow your Different.™ Podcast Episodes

Find the courage to follow your different through these episodes.

FYD EPISODE 382 Rickson Gracie

382 The Discipline of a Champion: Rickson Gracie’s Philosophy of Presence, Power, and Peace

On this episode of Christopher Lochhead: Follow Your Different, we are treated to a profound conversation with Rickson Gracie, a legendary figure in Brazilian Jiu-jitsu. Known for his unparalleled contributions to martial arts and his deep philosophical insights, Rickson Gracie shares his wisdom on life, purpose, and spirituality. Rickson also discusses the significance of being…

FYD EPISODE 381 - Matti Anttila

381 Chicken Cock Whiskey & The King: Matti Anttila on the Art of Brand Revival and Celebrity Partnerships

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with Matti Anttila, the visionary founder of Grain and Barrel Spirits. Matti shares his remarkable journey from investment banking to becoming a leader in the craft spirits market, focusing on the revitalization of the iconic Chicken Cock whiskey brand. He discusses the…

FYD EPISODE 380 The Innovator's Delusion

380 The Innovator’s Delusion | Category Pirates

On this episode of Christopher Lochhead: Follow Your Different, Christopher and fellow Category Pirate Eddie Yoon dive into the misconceptions surrounding innovation and market dynamics. This episode is a must-listen for business leaders and entrepreneurs who want to navigate the complexities of today’s market more effectively.  You’re listening to Christopher Lochhead: Follow Your Different. We are…

FYD EPISODE 379 Seth Godin

379 Breaking the Cycle of Competition: Seth Godin on Winning Your Own Game

On this episode of Christopher Lochhead: Follow Your Different, we engage with marketing innovator and bestselling author Seth Godin. We explore the transformative impact of AI on business, the significance of personal agency, and the pitfalls of hustle culture. Seth emphasizes the importance of choosing customers and competition wisely, as these decisions shape one’s future.…

FYD EPISODE 378 CSM Gretchen Evans

378 From Combat to Competition: How Command Sergeant Major Gretchen Evans Redefined Resilience

On this episode of Christopher Lochhead: Follow Your Different, we engage in a profound conversation with Command Sergeant Major Gretchen Evans, a decorated veteran who served 27 years in the U.S. Army. Gretchen shares her inspiring journey, from her motivations for joining the military to her experiences as one of the few women in a…

FYD EPISODE 377 Natalie Sanandaji

377 One Woman’s October 7th Bravery At The Nova Festival Massacre In Israel with Natalie Sanandaji

In this episode of Christopher Lochhead: Follow Your Different, we look back into the harrowing events of October 7th, 2023, when Hamas launched a devastating attack on Israel, resulting in the largest massacre of Jews since World War II. This episode features an overview of the geopolitical context, the humanitarian crisis in Gaza, and a…

FYD EPISODE 376 Edward Slingerland 2024

376 Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization with Professor Edward Slingerland, Distinguished Scholar and Professor of Philosophy UBC

In the spirit of Oktoberfest, this episode of the Christopher Lochhead: Follow Your Different is a look back into our conversation with Professor Edward Slingerland, a distinguished scholar and author of Drunk: How We Sipped, Danced, and Stumbled Our Way into Civilization. They delve into the cultural and historical significance of alcohol consumption, examining its…

FYD Episode 375 - Richard Worsham & Grant Longenbaugh Janus Motorcycle

375 Rambling Redefined: Category Design and the Janus Motorcycle Revolution with Richard Worsham & Grant Longenbaugh

On this episode of Chistopher Lochhead: Follow Your Different, we talk with Richard Worsham and Grant Longenbaugh, the President and CMO of Janus Motorcycles. They discuss Janus’s unique approach to motorcycle design, emphasizing craftsmanship, simplicity, and a distinctive riding experience called “rambling.” Richard and Grant share their journey from customizing mopeds to creating a new…

FYD EPISODE 374 John Spagnola 2024

374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry. John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hideout Vodka and introduces…

FYD EPISODE 373 Dr Judy Ho

373 Surviving and Thriving: Dr. Judy Ho on How to Heal and Build Stronger Relationships

On this episode of Christopher Lochhead: Follow Your Different, we have an insightful conversation with Dr. Judy Ho, a renowned clinical and forensic neuropsychologist, to explore attachment theory and its impact on personal and professional relationships. Dr. Judy Ho explains how early caregiver relationships shape our emotional responses and interactions throughout life. They also discuss…

Quotes

“This is a great podcast for those who want to be on a constant learning adventure”
- iTunes Reviewer

“The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
- iTunes Reviewer

“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
- iTunes Reviewer

“#1 Podcast for a reason”
- iTunes Reviewer

“This is not your average self help podcast”
- iTunes Reviewer

“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
- Podcast Listener

"Good people, good conversations, fun and insightful"
- Podcast Listener

"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener

"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener

“Christopher Lochhead is the Joe Rogan of Business”


- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

"That was— and I bullshit you not— the most fun interview I have ever had”

- Abby Ellin, Bestselling Author of “Duped” & New York Times Contributor

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Latest Episodes

382 The Discipline of a Champion: Rickson Gracie’s Philosophy of Presence, Power, and Peace

381 Chicken Cock Whiskey & The King: Matti Anttila on the Art of Brand Revival and Celebrity Partnerships

380 The Innovator’s Delusion | Category Pirates

379 Breaking the Cycle of Competition: Seth Godin on Winning Your Own Game

378 From Combat to Competition: How Command Sergeant Major Gretchen Evans Redefined Resilience

377 One Woman’s October 7th Bravery At The Nova Festival Massacre In Israel with Natalie Sanandaji

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