024 Category Creation & Category Design: A New Lens On Business

Thursday 3rd July 2025

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"Off-putting to some"
- The Economist

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- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

Listen via these channels

024 Category Creation & Category Design: A New Lens On Business

Quotes

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Latest Episodes

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

Listen via these channels

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Latest Episodes

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo