Category Creation Versus Category Design

Tuesday 16th April 2024

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- iTunes Reviewer

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- iTunes Reviewer

“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
- iTunes Reviewer

“#1 Podcast for a reason”
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“This is not your average self help podcast”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
- Podcast Listener

"Good people, good conversations, fun and insightful"
- Podcast Listener

"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener

"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener

“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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354 Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line

352 Big Bets and the Future of Leadership with John Rossman, Author of Big Bet Leadership

351 The Harm of Childhood Trauma and the Hope of Resilience with Dr. Marc Hauser, Author of Vulnerable Minds

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Listen via these channels

Category Creation Versus Category Design

Quotes

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Latest Episodes

355 How To Win On Shark Tank, Create A Category, & Save Billions of Butts with Sean Riley, Chief Dude at DUDE Wipes

354 Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line

352 Big Bets and the Future of Leadership with John Rossman, Author of Big Bet Leadership

351 The Harm of Childhood Trauma and the Hope of Resilience with Dr. Marc Hauser, Author of Vulnerable Minds

350 The AI Startup Teaching Kids To Build Tech Startups with Hannah Grady Williams and Ted Dintersmith of d’Skills

Listen via these channels

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Latest Episodes

355 How To Win On Shark Tank, Create A Category, & Save Billions of Butts with Sean Riley, Chief Dude at DUDE Wipes

198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog

354 Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line

197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon