Category Creation Versus Category Design

Tuesday 22nd April 2025

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- iTunes Reviewer

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- iTunes Reviewer

“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
- iTunes Reviewer

“#1 Podcast for a reason”
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“This is not your average self help podcast”
- iTunes Reviewer

“Honesty and passion”
- iTunes Reviewer

“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
- Podcast Listener

"Good people, good conversations, fun and insightful"
- Podcast Listener

"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
- Podcast Listener

"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener

“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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Category Creation Versus Category Design

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Latest Episodes

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

393 You Don’t Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates

392 All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates

391 Solving Climate Change with Capitalism: How Andrew Gilmour Is Unlocking Trillions in Carbon Markets

390 Design Your Future: How To Trade Fear For A Fulfilling Career | Category Pirates

Listen via these channels

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Latest Episodes

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

393 You Don’t Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates

392 All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates

391 Solving Climate Change with Capitalism: How Andrew Gilmour Is Unlocking Trillions in Carbon Markets