Category Creation Versus Category Design

Tuesday 4th November 2025

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“#1 Podcast for a reason”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

415 Out Of The Existing Market Trap with Christopher Lochhead

414 The AI Future with John Donovan of AT&T, the Man who launched the iPhone

413 How to Future-Proof the Next Generation with Ted Dintersmith

412 Fighting In Gaza & Lebanon: Through an IDF Tank Commander’s Eyes with Benaya Cherlow

411 The Prime Minister of Subscription: Tien Tzuo and The Art of Category Making

410 Founders, Keepers: Rich Hagberg & Tien Tzuo on the Data-Backed Truth About Entrepreneurship

Listen via these channels

Category Creation Versus Category Design

Quotes

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Latest Episodes

415 Out Of The Existing Market Trap with Christopher Lochhead

414 The AI Future with John Donovan of AT&T, the Man who launched the iPhone

413 How to Future-Proof the Next Generation with Ted Dintersmith

412 Fighting In Gaza & Lebanon: Through an IDF Tank Commander’s Eyes with Benaya Cherlow

411 The Prime Minister of Subscription: Tien Tzuo and The Art of Category Making

410 Founders, Keepers: Rich Hagberg & Tien Tzuo on the Data-Backed Truth About Entrepreneurship

Listen via these channels

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Latest Episodes

415 Out Of The Existing Market Trap with Christopher Lochhead

414 The AI Future with John Donovan of AT&T, the Man who launched the iPhone

413 How to Future-Proof the Next Generation with Ted Dintersmith

412 Fighting In Gaza & Lebanon: Through an IDF Tank Commander’s Eyes with Benaya Cherlow

411 The Prime Minister of Subscription: Tien Tzuo and The Art of Category Making