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All Press Is Good Press, Right?

Monday 26th July 2021
All Press is Good Press, Right?

I recently got invited to be featured in a publication that spotlight’s “influencers”.

If you know anything about me, you know, I believe most social media influencers are hustle pornstars, selling bullshit.

Assholes who want to be famous for the sake of being famous, selling courses to people they’ve duped into thinking, that being famous for the sake of being famous, is actually a worthy pursuit.

So I politely took a pass.

“All press is good press”.

I’ve heard this since I was a kid. And it is 1000% marketing bullshit.

One of my favorite expressions is, “position yourself or be positioned”.

Submitting to PR, that positions you in the wrong way, even when the exposure might seem positive, is a mistake.

I would have lost massive integrity points for submitting to being positioned as an “influencer”.

More importantly, I would disrespect myself for doing it.

So I didn’t.

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