We have just launched a new marketing podcast! It talks about the mindsets and strategies for winning — with a special focus on how you design, create and dominate market categories. It’s called LOCHHEAD ON MARKETING.
As Christopher is not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), we have thought about how we’re going to market and promote the podcast.
On one hand, we wanted to do some marketing that would feel comfortable without the overly self-promotional crap. This brings us to Christopher’s buddy and co-conspirator on category creation and design, and legendary marketing, Eddie Yoon.
He has this powerful idea that legendary category designers practice “radical generosity.”
“If you think about the word ‘creation’, in a lot of ways, you could argue creation is about bringing something to the world and Eddie says, if you wanted to create a design category — having a radical generosity mindset matters.” – Christopher Lochhead
We’re Gonna Spend A Bunch Of Money
Legendary category designers and creators come from a place of generosity. So, to promote this podcast, we are going to spend a bunch of money. Rather than buying a ton of ads, we thought we might include you. We’re doing it in a way that is radically generous.
Here’s the offer: we would love if you will rate and review Lochhead on Marketing, take a screenshot of that review, email it to email@example.com. For the next 7 days, we are going to make a $20 donation to four of my chosen charities.
“Were gonna divide up all the inbound and then divide it into quarters. Then, we will give it to the ASPCA, Frontrow Foundation, 1LifeFullyLived and Donorschoose.org. We will publish on our website—with full transparency —how much money we raise and how much money we gave away. This is the result of you participating in helping us market the new marketing podcast.” – Christopher Lochhead
What we were asking you to do is rate and review the podcast, share it on social media and email us at firstname.lastname@example.org. Once you do that, we will drop $20 in one of the following charities:
1. As we all know, Christopher loves animals. American Society for the Prevention of Cruelty to Animals (ASPCA) is one of his chosen beneficiaries.
2. Frontrow Foundation is a charity that works with people, often kids, who are facing life-threatening conditions to give them one legendary experience.
3. If you’re a regular listener, we’re sure you know how much Christopher loves 1LifefullyLived.org. Founded by his buddy, Tim Rhode, this nonprofit has tried to put together programs and content around life planning and design, financial planning and design, and entrepreneurship. They try to do this as close to free as possible.
4. The fourth one is a non-profit called DonorsChoose. This is an extraordinary organization that allows school teachers around the country, to tell people what they need and people can go ahead and fund those things for their students and their classrooms.
Checkout Lochhead on Marketing on Lochhead.com or any of your favorite podcast players.
Thank you so much for being a listener of Follow Your Different. Thank you so much for helping us become radically generous. We hope you think its a cool idea.