061 Market Categories Are Not Like The Weather

Tuesday 20th May 2025

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"Off-putting to some"
- The Economist

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- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

Listen via these channels

061 Market Categories Are Not Like The Weather

Quotes

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Latest Episodes

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

Listen via these channels

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Latest Episodes

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective