061 Market Categories Are Not Like The Weather

Thursday 16th April 2026

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“#1 Podcast for a reason”
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“This is not your average self help podcast”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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Listen via these channels

061 Market Categories Are Not Like The Weather

Quotes

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Latest Episodes

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

427 The California Government Wants Your Assets | Different

426 Knowledge is Not Power Anymore: Creation Is Your New Superpower

425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse

424 AI Agent & Copilot Podcast: Christopher Lochhead on Creator Capitalists and the Future of Work

423 Military Creator Con: Celebrating Military Creators & Entrepreneurs with James Van Prooyen and Marah Lago

Listen via these channels

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Latest Episodes

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

427 The California Government Wants Your Assets | Different

426 Knowledge is Not Power Anymore: Creation Is Your New Superpower

425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse

424 AI Agent & Copilot Podcast: Christopher Lochhead on Creator Capitalists and the Future of Work