061 Market Categories Are Not Like The Weather

Thursday 12th March 2026

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"Off-putting to some"
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- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse

424 AI Agent & Copilot Podcast: Christopher Lochhead on Creator Capitalists and the Future of Work

423 Military Creator Con: Celebrating Military Creators & Entrepreneurs with James Van Prooyen and Marah Lago

422 The Transformation Economy with Joe Pine, World-wide Bestselling Author of “The Experience Economy”

421 Davos Update, What do Earnings From, Apple, Meta, Tesla & Microsoft Mean For You, and the Future of AI, Ray Wang Feb 2026

420 How to Flourish with Daniel Coyle, NYT Best-selling Author of The Culture Code, on new book “Flourish: The Art of Building Meaning, Joy, and Fulfillment”

Listen via these channels

061 Market Categories Are Not Like The Weather

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Latest Episodes

425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse

424 AI Agent & Copilot Podcast: Christopher Lochhead on Creator Capitalists and the Future of Work

423 Military Creator Con: Celebrating Military Creators & Entrepreneurs with James Van Prooyen and Marah Lago

422 The Transformation Economy with Joe Pine, World-wide Bestselling Author of “The Experience Economy”

421 Davos Update, What do Earnings From, Apple, Meta, Tesla & Microsoft Mean For You, and the Future of AI, Ray Wang Feb 2026

420 How to Flourish with Daniel Coyle, NYT Best-selling Author of The Culture Code, on new book “Flourish: The Art of Building Meaning, Joy, and Fulfillment”

Listen via these channels

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Latest Episodes

425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse

424 AI Agent & Copilot Podcast: Christopher Lochhead on Creator Capitalists and the Future of Work

423 Military Creator Con: Celebrating Military Creators & Entrepreneurs with James Van Prooyen and Marah Lago

422 The Transformation Economy with Joe Pine, World-wide Bestselling Author of “The Experience Economy”

421 Davos Update, What do Earnings From, Apple, Meta, Tesla & Microsoft Mean For You, and the Future of AI, Ray Wang Feb 2026