LOM_Episodes-163 How To Think Like A Category Designer

Wednesday 9th September 2026

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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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LOM_Episodes-163 How To Think Like A Category Designer

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Latest Episodes

459 Dolly Parton Told Elvis No. It Was Worth $10 Million. | The Pirate Street Journal

458 9/11 Hero Tim Brown

457 Meta Agreed To Pay $18 Billion For What Its Apps Did To Teenagers | The Pirate Street Journal

456 The Los Angeles Lakers sold for $12.5 billion in 72 hours | The Pirate Street Journal

455 “Only Idiot Startup Founders Will Stay In California.” – Mark Cuban | Different

454 WSJ celebrated Burger King’s 8.5% growth, but doesn’t get BK’s Category Design is still broken | The Pirate Street Journal

Listen via these channels

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Latest Episodes

459 Dolly Parton Told Elvis No. It Was Worth $10 Million. | The Pirate Street Journal

458 9/11 Hero Tim Brown

457 Meta Agreed To Pay $18 Billion For What Its Apps Did To Teenagers | The Pirate Street Journal

456 The Los Angeles Lakers sold for $12.5 billion in 72 hours | The Pirate Street Journal

222 Meta Facebook Knowingly Hurt Kids, and Why The Future of AI Centers on One Issue