062 How to be a Category Designer | Marketing PodStorm 24

Friday 26th June 2026

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- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
- Podcast Listener

"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

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- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

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- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

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062 How to be a Category Designer | Marketing PodStorm 24

Quotes

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Latest Episodes

437 What’s Going To Happen In Tech Next with Ray Wang

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Latest Episodes

215 The Asset AI Can’t Steal with Gina Bianchini of Mighty Networks

437 What’s Going To Happen In Tech Next with Ray Wang

436 A 25-year-old is now worth more than SpaceX’s COO | The Pirate Street Journal

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