062 How to be a Category Designer | Marketing PodStorm 24

Thursday 4th June 2026

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“This is a great podcast for those who want to be on a constant learning adventure”
- iTunes Reviewer

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- iTunes Reviewer

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- iTunes Reviewer

“#1 Podcast for a reason”
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“This is not your average self help podcast”
- iTunes Reviewer

“Honesty and passion”
- iTunes Reviewer

“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
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- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

427 The California Government Wants Your Assets | Different

Listen via these channels

062 How to be a Category Designer | Marketing PodStorm 24

Quotes

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Latest Episodes

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

427 The California Government Wants Your Assets | Different

Listen via these channels

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Latest Episodes

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

212 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast