396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

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On this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Steve Vassallo, a General Partner at Foundation Capital, to celebrate the firm’s 30th anniversary and explore the evolution of venture capital (VC) in Silicon Valley.

We discuss the shift of many traditional VC firms from early-stage investments to a more asset management-oriented approach. Steve Vassallo talks about the importance of maintaining a craft-oriented, personalized approach to VC, focusing on product excellence and effective distribution. He also highlights the current trends in AI and blockchain, urging founders to prioritize innovation and core product differentiation in a rapidly changing market.

With nearly 18 years at Foundation Capital, Steve shares his unique insights into the changing landscape of venture capital, the importance of maintaining a craft-oriented approach, and the challenges faced by early-stage founders.

You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

Celebrating 30 Years of Foundation Capital

Foundation Capital recently marked its 30th anniversary, a significant milestone in its journey. The firm has launched its 11th fund, a $600 million vehicle aimed at supporting extraordinary founders at the earliest stages of their ventures, particularly in the enterprise sector.

Steve Vassallo adds that more than half of their investments focus on early-stage companies, including seed and Series A rounds, with a strong emphasis on technology, particularly in fintech and crypto.

Steve Vassallo on the Changing VC Landscape

Christopher and Steve Vassallo then discuss the evolution of VC firms, noting that many traditional firms have transformed into asset managers rather than remaining true venture capitalists. Steve points out that the percentage of capital raised by these firms for early-stage investments has dwindled significantly. He estimates that only about 20% of the capital raised by these larger firms is allocated to early-stage investments, with the majority directed towards growth-stage companies.

In contrast, Foundation Capital dedicates approximately 70-80% of their recent fund to backing founders at the inception of their ideas. Steve humorously refers to these early-stage entrepreneurs as “pre-founders” or “pre-criminals,” highlighting the raw potential and creativity that often characterize this stage of entrepreneurship.

The Craft of Venture Capital

Their conversation then moves to the notion that venture capital is fundamentally a craft business rather than a scalable factory-like operation. Christopher likens the venture capital process to crafting custom surfboards, where the quality and personal touch of the creator matter significantly. He argues that the best results come from a deep, personalized partnership with founders, rather than a one-size-fits-all approach.

Reflecting on his own background in product design, Steve Vassallo adds that he initially believed that the best product would always win in the market. However, he quickly learned that effective distribution often trumps product quality. This realization was humbling for him, as he recognized the critical role that marketing and sales play in a product’s success. He stresses that when extraordinary products are paired with exceptional distribution channels, remarkable outcomes can occur.

To hear more from Steve Vassallo and the future of Venture Capital, download and listen to this episode.

Bio

​Steve Vassallo is a General Partner at Foundation Capital, where he invests at the intersection of design, technology, and business. Since joining the firm in 2007, he has led investments in transformative companies such as Stripe, Sunrun, Cerebras Systems, and Solana. Steve co-leads Foundation’s crypto practice and is known for backing product-first founders tackling consequential problems

Before venture capital, Steve spent five years as a design engineer at IDEO, developing products for clients like Nike, Cisco, and McDonald’s. He later served as Director of Engineering at Immersion and VP of Product and Engineering at Ning, a social platform he helped launch. His design work has earned him over 77 patents and accolades including the Business Week Design of the Decade Award and Red Dot Award.​

Steve holds degrees from Worcester Polytechnic Institute (B.S.), Stanford University (M.S.), and Stanford Graduate School of Business (M.B.A.). He is the author of The Way to Design and hosts Product Minds, a dinner series exploring the art and science of building great products.​

Links

Connect with Steve Vassallo!  

Website | LinkedIn | X (Formerly Twitter)

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