017 Shitty Marketing: Why Abbreviations & Acronyms Kill Brands

Thursday 4th June 2026

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"Off-putting to some"
- The Economist

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- The Marketing Journal

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Latest Episodes

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

427 The California Government Wants Your Assets | Different

Listen via these channels

017 Shitty Marketing: Why Abbreviations & Acronyms Kill Brands

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Latest Episodes

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

427 The California Government Wants Your Assets | Different

Listen via these channels

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Latest Episodes

432 “Lowest Consumer Sentiment” Is Good News? | The Pirate Street Journal

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

212 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast