084 Creating a Category? Do NOT listen to customers

Tuesday 21st October 2025

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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

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- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

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Listen via these channels

084 Creating a Category? Do NOT listen to customers

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Latest Episodes

413 How to Future-Proof the Next Generation with Ted Dintersmith

412 Fighting In Gaza & Lebanon: Through an IDF Tank Commander’s Eyes with Benaya Cherlow

411 The Prime Minister of Subscription: Tien Tzuo and The Art of Category Making

410 Founders, Keepers: Rich Hagberg & Tien Tzuo on the Data-Backed Truth About Entrepreneurship

409 Slow Dopamine: How To Build A Career That Lasts By Losing Yourself In The Work With Monroe Jones | Creator Capitalist Conversations

408 Follow Your Exponentials: Ray Wang on the Coming Golden Age of AI

Listen via these channels

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Latest Episodes

413 How to Future-Proof the Next Generation with Ted Dintersmith

412 Fighting In Gaza & Lebanon: Through an IDF Tank Commander’s Eyes with Benaya Cherlow

411 The Prime Minister of Subscription: Tien Tzuo and The Art of Category Making

410 Founders, Keepers: Rich Hagberg & Tien Tzuo on the Data-Backed Truth About Entrepreneurship

409 Slow Dopamine: How To Build A Career That Lasts By Losing Yourself In The Work With Monroe Jones | Creator Capitalist Conversations