025 Category Creation & Category Design: A New Lens On Business

Tuesday 8th October 2024

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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

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- Fast Company Magazine

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- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

377 One Woman’s October 7th Bravery At The Nova Festival Massacre In Israel with Natalie Sanandaji

376 Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization with Professor Edward Slingerland, Distinguished Scholar and Professor of Philosophy UBC

375 Rambling Redefined: Category Design and the Janus Motorcycle Revolution with Richard Worsham & Grant Longenbaugh

374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories

373 Surviving and Thriving: Dr. Judy Ho on How to Heal and Build Stronger Relationships

372 From Homeless to Millionaire: Grace Vandecruze and The Power of Believing Beyond Your Limits

Listen via these channels

025 Category Creation & Category Design: A New Lens On Business

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Latest Episodes

377 One Woman’s October 7th Bravery At The Nova Festival Massacre In Israel with Natalie Sanandaji

376 Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization with Professor Edward Slingerland, Distinguished Scholar and Professor of Philosophy UBC

375 Rambling Redefined: Category Design and the Janus Motorcycle Revolution with Richard Worsham & Grant Longenbaugh

374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories

373 Surviving and Thriving: Dr. Judy Ho on How to Heal and Build Stronger Relationships

372 From Homeless to Millionaire: Grace Vandecruze and The Power of Believing Beyond Your Limits

Listen via these channels

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Latest Episodes

377 One Woman’s October 7th Bravery At The Nova Festival Massacre In Israel with Natalie Sanandaji

376 Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization with Professor Edward Slingerland, Distinguished Scholar and Professor of Philosophy UBC

375 Rambling Redefined: Category Design and the Janus Motorcycle Revolution with Richard Worsham & Grant Longenbaugh

374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories

373 Surviving and Thriving: Dr. Judy Ho on How to Heal and Build Stronger Relationships