025 Category Creation & Category Design: A New Lens On Business

Saturday 22nd August 2026

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“#1 Podcast for a reason”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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453 How To Talk To Your Parents About Money Before It’s Too Late | Category Pirates

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448 Mid-term Madness, Oprah or George Clooney Running For President? with Political Pollster & Advisor Lee Hartley Carter

Listen via these channels

025 Category Creation & Category Design: A New Lens On Business

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Latest Episodes

453 How To Talk To Your Parents About Money Before It’s Too Late | Category Pirates

452 Zuckerberg Is Spending $600 Billion To Buy The One Thing That Was Never For Sale | The Pirate Street Journal

451 The US Economy Counter Factual, How to Make Your Kids Rich & More | DisruptTV

450 Chili’s Is Up 500% Since 2022 Betting On Basic Tech | The Pirate Street Journal

449 Google’s Free Cash Flow Went Negative For The First Time. Does it matter with $242 billion in cash? | The Pirate Street Journal

448 Mid-term Madness, Oprah or George Clooney Running For President? with Political Pollster & Advisor Lee Hartley Carter

Listen via these channels

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Latest Episodes

221 “Only Idiot Startup Founders Will Stay In California.” – Mark Cuban | Different

453 How To Talk To Your Parents About Money Before It’s Too Late | Category Pirates

452 Zuckerberg Is Spending $600 Billion To Buy The One Thing That Was Never For Sale | The Pirate Street Journal

220 The World Wide Web Turns 35: What It Means for Your Future

451 The US Economy Counter Factual, How to Make Your Kids Rich & More | DisruptTV