025 Category Creation & Category Design: A New Lens On Business

Thursday 5th February 2026

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“This is a great podcast for those who want to be on a constant learning adventure”
- iTunes Reviewer

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- iTunes Reviewer

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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
- Podcast Listener

"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
- Podcast Listener

“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

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- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

421 Davos Update, What do Earnings From, Apple, Meta, Tesla & Microsoft Mean For You, and the Future of AI, Ray Wang Feb 2026

420 How to Flourish with Daniel Coyle, NYT Best-selling Author of The Culture Code, on new book “Flourish: The Art of Building Meaning, Joy, and Fulfillment”

419 The Secret to Success In 2026 Is Hiding in Plain Sight (LinkedIn, Lenny & Noam Just Proved It) | Category Pirates

418 Frontline Diplomacy: Israel’s Deputy Minister of Foreign Affairs Sharren Haskel on Iran, Gaza, and Hope for the Region

417 How Joe Pine Built A Business Around His Intellectual Capital

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

Listen via these channels

025 Category Creation & Category Design: A New Lens On Business

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Latest Episodes

421 Davos Update, What do Earnings From, Apple, Meta, Tesla & Microsoft Mean For You, and the Future of AI, Ray Wang Feb 2026

420 How to Flourish with Daniel Coyle, NYT Best-selling Author of The Culture Code, on new book “Flourish: The Art of Building Meaning, Joy, and Fulfillment”

419 The Secret to Success In 2026 Is Hiding in Plain Sight (LinkedIn, Lenny & Noam Just Proved It) | Category Pirates

418 Frontline Diplomacy: Israel’s Deputy Minister of Foreign Affairs Sharren Haskel on Iran, Gaza, and Hope for the Region

417 How Joe Pine Built A Business Around His Intellectual Capital

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

Listen via these channels

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Latest Episodes

421 Davos Update, What do Earnings From, Apple, Meta, Tesla & Microsoft Mean For You, and the Future of AI, Ray Wang Feb 2026

420 How to Flourish with Daniel Coyle, NYT Best-selling Author of The Culture Code, on new book “Flourish: The Art of Building Meaning, Joy, and Fulfillment”

419 The Secret to Success In 2026 Is Hiding in Plain Sight (LinkedIn, Lenny & Noam Just Proved It) | Category Pirates

418 Frontline Diplomacy: Israel’s Deputy Minister of Foreign Affairs Sharren Haskel on Iran, Gaza, and Hope for the Region

417 How Joe Pine Built A Business Around His Intellectual Capital