025 Category Creation & Category Design: A New Lens On Business

Sunday 20th September 2026

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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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“Christopher Lochhead is the Joe Rogan of Business”
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"Off-putting to some"
- The Economist

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- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

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458 9/11 Hero Tim Brown

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Listen via these channels

025 Category Creation & Category Design: A New Lens On Business

Quotes

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Latest Episodes

462 The Doomer Industrial Complex

461 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institute Top Gun Benjamin Jaros

460 Apple Is Seven Years Late To The Fold And Takes 44% Of The Money | The Pirate Street Journal

459 Dolly Parton Told Elvis No. It Was Worth $10 Million. | The Pirate Street Journal

458 9/11 Hero Tim Brown

457 Meta Agreed To Pay $18 Billion For What Its Apps Did To Teenagers | The Pirate Street Journal

Listen via these channels

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Latest Episodes

224 The Doomer Industrial Complex

462 The Doomer Industrial Complex

223 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institute Top Gun Benjamin Jaros

461 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institute Top Gun Benjamin Jaros

460 Apple Is Seven Years Late To The Fold And Takes 44% Of The Money | The Pirate Street Journal