025 Category Creation & Category Design: A New Lens On Business

Friday 29th May 2026

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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Latest Episodes

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

427 The California Government Wants Your Assets | Different

426 Knowledge is Not Power Anymore: Creation Is Your New Superpower

Listen via these channels

025 Category Creation & Category Design: A New Lens On Business

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Latest Episodes

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

427 The California Government Wants Your Assets | Different

426 Knowledge is Not Power Anymore: Creation Is Your New Superpower

Listen via these channels

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Latest Episodes

431 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

212 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different