050 Can Sales & Marketing Work Together? with Brian Burns

Monday 15th July 2019
Can Sales & Marketing Work Together? with Brian Burns Follow Your Different™ Podcast

On this episode, a no BS leader in the sales world, legendary author and podcaster Brian Burns.

Brian and Christopher had a captivating free-range conversation about sales & marketing and they unearth some powerful ideas for how the two can work together and they tackled the always important topic of – sales and marketing alignment.

“Certainly in marketing, we’ve got a lot of shiny objects to play with and what I found working with CMOs is they pick the shiny object who enhance their portfolio versus enhance the company’s position.” – Brian Burns

Sales and Marketing Alignment

Have you ever run into this issue? Lochhead found some easy ways to get it right where sales and marketing were completely in sync.

First is for CMOS to treat the quarterly sales number like it was your 100% responsibility.

“If you’re the head of sales and I’m the head of marketing and we’re working together, it’s not your number, it’s our number. It’s not your company, it’s our company.” – Christopher Lochhead

Breaking the Gap between Sales and Marketing

Being in a field is where you will really learn.

“I think the misalignment of sales and marketing, generally is the fault marketing.” – Christopher Lochhead

To hear more about Brian a no BS leader in the sales world, download and listen to this episode.

Bio:

Brian Burns is the sales guru in Silicon Valley and a host of two podcasts in the top 15 in business on iTunes, The B2B Revenue Leadership show, and The Brutal Truth about Sales and Selling.

He has authored four books on B2B sales and marketing and he has over 25 years of experience.

Links:

B2BRevenue.com

Twitter

LinkedIn

We hope you enjoyed Brian Burns on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

  • Quotes

    “This is a great podcast for those who want to be on a constant learning adventure”
    - iTunes Reviewer

    “The only podcast I listen to. I don’t have time to listen to podcasts, but I make the time to listen to this one”
    - iTunes Reviewer

    “So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
    - iTunes Reviewer

    “#1 Podcast for a reason”
    - iTunes Reviewer

    “This is not your average self help podcast”
    - iTunes Reviewer

    “Honesty and passion”
    - iTunes Reviewer

    “Quite frankly, unlike any other podcast”
    - iTunes Reviewer

    "Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
    - Podcast Listener

    "I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
    - Podcast Listener

    "There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
    - Podcast Listener

    "The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
    - Podcast Listener

    "Good people, good conversations, fun and insightful"
    - Podcast Listener

    "I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
    - Podcast Listener

    "I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
    - Podcast Listener

    "It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
    - Podcast Listener

    “Christopher Lochhead is the Joe Rogan of Business”
    - Jon Bergoff, CEO, Flourishing Leadership Institute

    "Off-putting to some"
    - The Economist

    "Christopher Lochhead is a human exclamation point"
    - Fast Company Magazine

    "Christopher Lochhead is one of the best minds in marketing"
    - The Marketing Journal

    “Christopher Lochhead is an exploding star – a quasar across the sky."
    - Bill Walton, NBA Hall of Fame Legend

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