084 Creating a Category? Do NOT listen to customers

Tuesday 6th May 2025

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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"Off-putting to some"
- The Economist

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- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

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084 Creating a Category? Do NOT listen to customers

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Latest Episodes

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

393 You Don’t Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates

392 All Business Is Personal: Why Relationship Capital Is The Most Underestimated Form Of Wealth | Category Pirates

Listen via these channels

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Latest Episodes

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

394 Radical Listening: The Superpower Hiding in Plain Sight with Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener

393 You Don’t Need Credentials To Create: How To Scale (And Get Paid) For What You Know | Category Pirates