084 Creating a Category? Do NOT listen to customers

Wednesday 9th July 2025

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“So, so good!!! By far my favorite podcast – really enjoy the straightforward, no BS conversations”
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“#1 Podcast for a reason”
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“This is not your average self help podcast”
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“Honesty and passion”
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“Quite frankly, unlike any other podcast”
- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"Good people, good conversations, fun and insightful"
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

"I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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"It is like being a fly on the wall in a high level conversation and there are great insights from people with proven legendary results "
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman

401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

Listen via these channels

084 Creating a Category? Do NOT listen to customers

Quotes

Sponsored by:

Latest Episodes

402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman

401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

Listen via these channels

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Latest Episodes

402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman

401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations