062 How to be a Category Designer | Marketing PodStorm 24

Tuesday 22nd July 2025

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

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- Fast Company Magazine

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- The Marketing Journal

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Listen via these channels

062 How to be a Category Designer | Marketing PodStorm 24

Quotes

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Latest Episodes

404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business

402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman

401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

Listen via these channels

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Latest Episodes

404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business

402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman

401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

400 The Existing Market Trap with Al Ramadan