061 Market Categories Are Not Like The Weather

Thursday 29th January 2026

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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

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- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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415 Out Of The Existing Market Trap with Christopher Lochhead

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061 Market Categories Are Not Like The Weather

Quotes

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Latest Episodes

420 How to Flourish with Daniel Coyle, NYT Best-selling Author of The Culture Code, on new book “Flourish: The Art of Building Meaning, Joy, and Fulfillment”

419 The Secret to Success In 2026 Is Hiding in Plain Sight (LinkedIn, Lenny & Noam Just Proved It) | Category Pirates

418 Frontline Diplomacy: Israel’s Deputy Minister of Foreign Affairs Sharren Haskel on Iran, Gaza, and Hope for the Region

417 How Joe Pine Built A Business Around His Intellectual Capital

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

415 Out Of The Existing Market Trap with Christopher Lochhead

Listen via these channels

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Latest Episodes

420 How to Flourish with Daniel Coyle, NYT Best-selling Author of The Culture Code, on new book “Flourish: The Art of Building Meaning, Joy, and Fulfillment”

419 The Secret to Success In 2026 Is Hiding in Plain Sight (LinkedIn, Lenny & Noam Just Proved It) | Category Pirates

418 Frontline Diplomacy: Israel’s Deputy Minister of Foreign Affairs Sharren Haskel on Iran, Gaza, and Hope for the Region

417 How Joe Pine Built A Business Around His Intellectual Capital

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show