050 How to Discover a New Category| Marketing PodStorm #12

Thursday 3rd July 2025

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- iTunes Reviewer

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- iTunes Reviewer

"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
- Podcast Listener

"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
- Podcast Listener

"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
- Podcast Listener

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- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

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397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

Listen via these channels

050 How to Discover a New Category| Marketing PodStorm #12

Quotes

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Latest Episodes

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

Listen via these channels

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Latest Episodes

400 The Existing Market Trap with Al Ramadan

399 How DUDE Wipes Flushed The Competition And Became A $219M Category King | Creator Capitalist Conversations

398 Why Quitting Isn’t As Risky As You Think with Carylyne Chan | Creator Capitalist Conversations

397 How To Build A Career That Can’t Be Replicated with Mike Maples, Jr.

396 You Need a Dream, Not a Deck: Zero Billion Dollar Markets with Steve Vassallo