003 What is category creation?

Tuesday 26th August 2025

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“#1 Podcast for a reason”
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“Quite frankly, unlike any other podcast”
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"Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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"I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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“Christopher Lochhead is the Joe Rogan of Business”
- Jon Bergoff, CEO, Flourishing Leadership Institute

"Off-putting to some"
- The Economist

"Christopher Lochhead is a human exclamation point"
- Fast Company Magazine

"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

“Christopher Lochhead is an exploding star – a quasar across the sky."
- Bill Walton, NBA Hall of Fame Legend

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401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

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Listen via these channels

003 What is category creation?

Quotes

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Latest Episodes

405 The Enduring Power of Positioning with Laura Ries (Part 1)

404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business

402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman

401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

400 The Existing Market Trap with Al Ramadan

Listen via these channels

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Latest Episodes

211 The Enduring Power of Positioning with Laura Ries (Part 1)

405 The Enduring Power of Positioning with Laura Ries (Part 1)

210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business