003 What is category creation?

Thursday 2nd May 2024

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"There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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"The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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"I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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"Off-putting to some"
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"Christopher Lochhead is one of the best minds in marketing"
- The Marketing Journal

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- Bill Walton, NBA Hall of Fame Legend

Latest Episodes

356 Unbroken Spirit: The Fight To Save American Wild Horses with Scott Wilson of American Wild Horse Conservation

355 How To Win On Shark Tank, Create A Category, & Save Billions of Butts with Sean Riley, Chief Dude at DUDE Wipes

354 Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line

352 Big Bets and the Future of Leadership with John Rossman, Author of Big Bet Leadership

351 The Harm of Childhood Trauma and the Hope of Resilience with Dr. Marc Hauser, Author of Vulnerable Minds

Listen via these channels

003 What is category creation?

Quotes

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Latest Episodes

356 Unbroken Spirit: The Fight To Save American Wild Horses with Scott Wilson of American Wild Horse Conservation

355 How To Win On Shark Tank, Create A Category, & Save Billions of Butts with Sean Riley, Chief Dude at DUDE Wipes

354 Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line

352 Big Bets and the Future of Leadership with John Rossman, Author of Big Bet Leadership

351 The Harm of Childhood Trauma and the Hope of Resilience with Dr. Marc Hauser, Author of Vulnerable Minds

Listen via these channels

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Latest Episodes

356 Unbroken Spirit: The Fight To Save American Wild Horses with Scott Wilson of American Wild Horse Conservation

355 How To Win On Shark Tank, Create A Category, & Save Billions of Butts with Sean Riley, Chief Dude at DUDE Wipes

198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog

354 Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category

353 Russia Could Have Been Legendary: Russia’s Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line