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196 The Last Wine Frontier: Bhutan W/Michael Juergens

Thursday 23rd May 2024
The Last Wine Frontier: Bhutan W/Michael Juergens

Our guest today Michael Juergens, is a senior partner at Deloitte. He’s also a super wine geek of the highest order and on a trip to the Bhutan in 2016 , he discovered there was no vineyards there at all. What you’re about to listen to is the real story of how Michael, by accident, connected with government leaders in this magic little country to become the founder of a new industry and is pioneering the last great wine frontier.


Michael Juergens doesn’t fit into a simple box.  

As a senior partner in a large global consulting firm, he’s a seasoned business executive who spends his time advising Fortune 500 organizations.  

His passion for wine has led him to be a candidate to become the 45th American to qualify as a Master of Wine and he started the wine industry in the Kingdom of Bhutan in the Himalayas.  

He also owns the award winning SoCal Rum company.

He’s an internationally known speaker and author, and also is a professor at the University of CA, Irvine.   

He plays the drums in a punk rock band, and spends his free time diving with great whites, building motorcycles and hot rods, and running adventure races in remote locations around the world.


Linkedin: Michael Juergens

The World’s Newest Wine Frontier Is the Himalayan Kingdom of Bhutan

The wine industry said I’m crazy: US pioneer to create ‘next Napa Valley’ in Himalayan hills of Bhutan

First Vineyard Planted In Bhutan

Bhutan, Land of the Thunder Dragon

Gross National Happiness

The 4 Pillars of GNH

Bhutan: Committed to Conservation

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitterInstagram, and subscribe on iTunes!