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BEST NEW ENTERPRISE SOFTWARE MARKETING OF THE YEAR

This category showcases the best marketing campaign, ad, or perception transformation in the enterprise. "Legendary category king creator Chris Lochhead“ - R "Ray” Wang, Founder, and Chairman of Silicon Valley based Constellation Research, Inc.

Play Bigger – New Discipline of Category Design #BBSradio | JULY 28

The CMO’s of Tomorrow Will Be Category Designers | April 10, 2018

NetSuite Prepares Businesses for What's Next with 'Next Ready' Business Tour | August 14, 2017

24 favorite books of executives, founders, and CEOs that everyone should read | August 12, 2017

In Praise of Cussing | July 9, 2009

Five Things To Do Before Hitting "Send" | December 16, 2009

7 Signs Your Company Is About To Crash | May 28, 2009

Time For A U.S. Autobahn | October 17, 2009

There Are Only Two Strategies In This Market, And Both Can Be Hazardous | July 26, 2002

Beware of These Blunders | September 30, 2001

Inside SuccessFactors: Chris Lochhead on the House Lars Dalgaard Built | January 19, 2012

'If There's A Playbook For Building The Next Google...This Is It': 4 Founders' Favorite Books | June 30, 2017

Should A Startup Have A CMO? | July 5, 2018

An Open Letter To Salesforce.com CEO Marc Benioff: Don't Let Microsoft Inside Your Head | August 23, 2017

Facebook Is More Proof Innovation Is Thriving In Silicon Valley | May 23, 2012

Book Hotlist: 17 Beach Reads For Creative Leaders This Summer | May 15, 2016

Bold Entrepreneurs Now Create New Market Categories | June 22, 2016

Behind Uber's soaring value | December 11, 2014

Why customers forgave Netflix | July 29, 2014

Uber: The great disruptor of pizza delivery? | June 25, 2014

Tesla's electric car is the Chrysler minivan of the future | June 17, 2014

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