• 028: How To Be Smart: The Power of Business Books with Sally Haldorson from 800-CEO-READ

    028: How To Be Smart: The Power of Business Books with Sally Haldorson from 800-CEO-READ

    Do stronger interpersonal relationships make for better colleagues? How has the business book genre shifted in the last 30 years? How has the advent of technology changed things for authors and publishers? In this episode, Sally Haldorson, the general manager of 800-CEO-READ, brings her expert knowledge on the business book field to discuss these questions…

    027: Silicon Valley PR Legend Sabrina Horn

    027: Silicon Valley PR Legend Sabrina Horn

    Great PR and communications can very well be an x-factor in the success of a tech business. What are the greatest lessons learned from a successful career in this space? What is the future of the industry? What is love-based marketing and what will it do? On this episode, Sabrina Horn shares insights from her…

    026: American 4-Star General Stanley McChrystal on Confidence, War & The Paradox of Leadership

    026: American 4-Star General Stanley McChrystal on Confidence, War & The Paradox of Leadership

    The army is overweighted in military capability but underweighted in the other things. What are the lessons that can improve this? What can the military teach businesses? What is the paradox of senior leadership? On this episode we are joined by the legendary General Stanley McChrystal, who shares his life journey, his military career and…

    024: Inside Sequoia Capital, Entrepreneurs & Legendary Marketing with CMO Blair Shane

    024: Inside Sequoia Capital, Entrepreneurs & Legendary Marketing with CMO Blair Shane

    Building a business that goes the distance is a challenge for today’s entrepreneurs. What makes a good CMO, and how do they fit into building lasting businesses? How do you market a company as successful as Sequoia Capital? In this episode Blair Shane, CMO of Sequoia Capital answers these questions and shares her expert insight…

    023: Entrepreneur Roundtable: How to Design & Dominate Your Category w/Rhonda Smith – Part 1

    023: Entrepreneur Roundtable: How to Design & Dominate Your Category w/Rhonda Smith – Part 1

    People in business make an unconscious choice to attack an existing space, market or category. Why is this the wrong way to go about things? Is your business marketing to an existing space or category? What do you miss out on when you take this approach? On this special episode of Legends and Losers, we…

    022: Entrepreneur Roundtable: How to Design & Dominate Your Category w/Rhonda Smith – Part 2

    022: Entrepreneur Roundtable: How to Design & Dominate Your Category w/Rhonda Smith – Part 2

    People in business make an unconscious choice to attack an existing space, market or category. Why is this the wrong way to go about things? Is your business marketing to an existing space or category? What do you miss out on when you take this approach? On this special episode of Legends and Losers, we…

    020: Positive Marketing & Category Design w/Real Life Int’l Man of Mystery Paul Maher

    020: Positive Marketing & Category Design w/Real Life Int’l Man of Mystery Paul Maher

    Success in business and life is all about having an appetite for risk. Why do we need a little bit of crazy to make things happen? What has changed about media relations today, and how can companies play in that arena? On this episode, Paul Maher talks about category design, his career and having the…

    019: #SocialMediaMarketing Legend Bryan Kramer

    019: #SocialMediaMarketing Legend Bryan Kramer

    Everybody in marketing wants to create something that catches fire. What are the best practices for creating and sharing content that goes viral? What can we learn from the creation of the Mexican Wave? What is the role of AR and AI in the future of marketing, health and other aspects of our lives? On…

    018: UFC Fans, it’s TIME! Bruce Buffer The Veteran Voice of The Octagon

    018: UFC Fans, it’s TIME! Bruce Buffer The Veteran Voice of The Octagon

    A huge part of the experience of watching a UFC fight is the veteran voice of the Octagon. How did Bruce Buffer develop his own unique style and become a legend? What is the mindset that keeps him going? What are some of his most legendary stories? On this episode of Legends and Losers, we…

    017: Legendary Entrepreneurship & Betting On The Future w/Paul Martino of Bullpen Capital

    017: Legendary Entrepreneurship & Betting On The Future w/Paul Martino of Bullpen Capital

    Ideas, businesses and companies that have no template hear the word “no” a lot. What mindset does it take to bet on the ventures that are considered to be on the fringe? Why is entrepreneurship so similar to poker? How do you get people to buy into an idea that requires a leap in forward-vision?…

    016: Before Tony Robbins, Oprah & Dr Phil, There Was Self-Improvement Pioneer Bix Bickson

    016: Before Tony Robbins, Oprah & Dr Phil, There Was Self-Improvement Pioneer Bix Bickson

    The future is uncomfortable because we don’t have evidence for it. Why is the courage to speak and have conversation central to our advancement? How has school ruined us? What is the distinction between thinking and having thoughts? On this episode, Bix Bickson talks about accessing our own power, making the difference we’re committed to,…

    015: Marine, Entrepreneur & Chief Digital Officer Christian Anscheutz Shares How To Make A Legendary Difference in the World

    015: Marine, Entrepreneur & Chief Digital Officer Christian Anscheutz Shares How To Make A Legendary Difference in the World

    Our military protects our country, and our entrepreneurs and businesspeople build our country. Christian is a rare combination of both Protector and Builder.  What can business leaders learn from military leadership? In this episode, Christian Anscheutz discusses changing the dialogue about veterans from being people who need help, to showcasing their strengths and all the…