178 Niche Down Launch – Christopher Lochhead, Heather Clancy and Jaime Jay

Monday 15th July 2019
Niche Down on Legends and Losers

In today’s special episode, two guests join Christopher Lochhead to talk about the most-awaited book that will help you become legendary by being different, Niche Down. Heather Clancy, co-author of the book and Jaime Jay, co-producer of Legends&Losers podcast sit down to discuss the stories and inspirations behind Niche Down, which launches today.

“Follow your soul. I’ve always believed that your heart will tell you what you need to do.” – Heather Clancy

Three Things We Learned

    • To

Niche Down

     is to do things your way

A classic, family-run deli in Montreal where both Heather and Christopher came from is the embodiment of niching down. While smoked meat is a big deal in the municipality, their specific manner of preparing their sandwiches has helped them become their own niche. They have distinguished themselves among the others, and this is the very embodiment of the concept of finding a way to do things differently and rising above others in doing so.

    Heather is Christopher’s hero

Heather was one of the few journalists that taught Chris the industry back when he was only getting started with his career. He would read her column religiously every single week, absorbing her articles like a sponge. When they finally met, it was like meeting a hero, and the rest was history.

Niche Down

     was born out of public demand

Christopher’s friend Jason Maynard at Net Suite first planted the idea of writing a book for category design. Coupled with the clamor following Play Bigger, Christopher pitched the book project to Heather. Much to his surprise, she said yes, and after a long time since then, Niche Down is finally hitting the shelves.

The world is saturated with people wanting to become bigger and better than others. The secret to becoming the category king is to be different. And to be different is to become legendary.

“Have the courage to niche down.” – Jaime Jay

Heather Clancy (Twitter: @greentechlady)

Heather Clancy is an award-winning journalist specializing in transformative technology and innovation. She’s CoAuthor of Niche Down: How to Become Legendary by Being Different.

Her articles have appeared in EntrepreneurFortuneThe International Herald Tribune and The New York Times.

She was the launch editor for the Fortune Data Sheet, the magazine’s newsletter dedicated to the business of technology.

As editorial director for GreenBiz.com, Heather chronicles the role of technology in enabling clean energy, sustainable business strategy and the low-carbon economy.

When she isn’t writing, you can find Heather digging in her garden in Northern New Jersey, singing a cappella or scuba-diving with her husband.

Christopher Lochhead (Twitter: @lochhead)

The Marketing Journal calls Christopher Lochhead “one of the best minds in marketing.” Fast Company calls him a “human exclamation point.” NBA legend Bill Walton says he’s “a quasar.”
And The Economist calls him “off -putting to some.”

Lochhead hosts the acclaimed “dialogue podcast” “Legends & Losers”, Producer of the “6 Minutes of Legendary” podcast and is co-author with Heather Clancy of Niche Down: How to Become Legendary by Being Different and the Harper Collins “instant classic”: Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets.

A former three-time, Silicon Valley public company CMO (Mercury Interactive, Scient and Vantive), he’s been called a “godfather of category design.”

Christopher is living happily ever after in Santa Cruz, California, with a wonderful woman, six hens and two wild cats. He can often be found surfing, drinking whiskey or having a very good time.

Jaime Jay (twitter: @heyjaimejay)

Jaime Jay is Managing Director of Bottleneck Virtual Assistants, a Life & Business Coach, host of the popular, Stop Riding The Pine Podcast, and he’s the co-producer of “dialogue podcast” “Legends & Losers”.

http://nichedownbook.com

  • Quotes

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    "Real conversations with no bullshit - the guests get driven away from their standard form responses, and irreverence is valued"
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    "I listen during my commute. I feel like I learn something new every conversation and I feel energized and empowered to tackle the small and big challenges. "
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    "There is an authenticity to Christopher's approach that I respect, in addition to the breadth of the subject matter. Also a huge fan of his 2 books. "
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    "The people that “get it” today are doing things in an authentic manner. They realize that no one wants the over produced glitzy BS and instead they just want to learn. I listen to this podcast because it cuts through the noise and provides incredible insight on how to build a legendary company / career - and it’s coming from folks that have done it, not just talked about it. "
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    "Good people, good conversations, fun and insightful"
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    "I love Christopher and TOTALLY relate to how his heart and brain work - just like mine! - and I feel a greater invitation to be more ME - as I am-take it or leave it. Every single guest arrives authentic and beyond inspiring and OMG I LAUGH LAUGH LAUGH! I keep buying all their books! Love you Christopher and love that you share your REAL YOU with all of us and invite us all to do the same!"
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    "I like being exposed to people and thoughts that I wouldn’t normally get to listen and learn from in the general day to day of life and business”
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    “Christopher Lochhead is the Joe Rogan of Business”
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    "Off-putting to some"
    - The Economist

    "Christopher Lochhead is a human exclamation point"
    - Fast Company Magazine

    "Christopher Lochhead is one of the best minds in marketing"
    - The Marketing Journal

    “Christopher Lochhead is an exploding star – a quasar across the sky."
    - Bill Walton, NBA Hall of Fame Legend

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