As a podcast host, the position of trusted guide is one you earn. How do you achieve this and create your own category within the broader medium of podcasting? Why is “interview” a bad word? What level of comfort and confidence comes with being in the game for a while? On this episode, Jordan Harbinger and I have a dialogue about wading through the waters of podcasting.
It’s hard or impossible to create a category if you don’t have the skills around it. -Jordan Harbinger
3 Things We Learned
The host matters as much as the guest
The host of a podcast is important because they are the trusted guide who takes the listeners on the magical mystery ride of the show and its narrative. This trust is not instantly gained, but earned over time.
Shows based on talking points and interviews can fall short
The problem with interviews based on talking points is that they can very easily skirt through what could be a great conversation about someone’s life because you’re just rushing to get through your list of points within a certain amount of time.
Better different than better
We’ve been told that the way to be successful is to be better. However, in a lot of ways, the pathway to success is being different, breaking new ground, and being unique.
With so many podcasts out there, it’s tempting to try to photocopy what someone else is already doing. The truth is, making an ass out of yourself because you’re trying a new strategy to differentiate yourself is much better than just doing what other people do. The last thing you want is to be a bad cover band of an A-Class act. When you are unique and authentic, a lot of the other things fall into place effortlessly.